Summary In today's episode, I explore whether AI can genuinely solve word problems and process natural language. Here's what this means for you. You gain a clear-eyed view of what current AI can and cannot do, so you set realistic expectations when deploying these tools in your organization. You'll also learn these concepts: how NLP…
Christopher asks, “What are you doing to adjust your digital ad spend when so many people are working from home?” It depends on your business. If you’re classified as a non-essential business and you’re closed, obviously turn off all ad spend and preserve budget. If you’re virtual and open for business, consider adjusting your spend…
Summary In today's episode, I break down how to measure marketplace demand and adjust your digital advertising budget during periods of disruption when businesses close and people work from home. Here's what this means for you. You gain a data-driven framework for keeping your ad spend aligned with actual customer demand instead of burning through…
Sydney asks, “So I was let go from my job on Thursday due to budget cuts stemming from events being cancelled in all this craziness. I was wondering- what is the usual protocol in transferring creative materials? Like if I made the templates and took the photos, do I own them? Or are they company…
Summary In today's episode, I break down who owns creative work like templates and photos that you produce during employment. Here's what this means for you. You'll gain clarity on work-for-hire clauses and learn how to negotiate protections before you sign an offer. You'll also learn these concepts: how to negotiate ownership terms up front,…
Summary In today's episode, I walk through real-time economic data analysis using marketing technology stocks and Federal Reserve economic indicators to assess the early impact of the 2020 pandemic on the economy. Here's what this means for you. You gain a practical framework for evaluating which sectors will recover quickly and which will lag, so…
Isabel asks, “I’m sheltering in place in the Bay Area and thought it would be a good time to up my skills through an online class —specifically in digital advertising but also digital marketing in general. I work at a non-profit theater so I’m looking for very practical stuff to help our small team (assuming…
Summary In today's episode, I walk you through five free online certification programs in digital advertising and marketing that build career skills during shelter-in-place. Here's what this means for you. You'll get a clear roadmap for picking the platform-specific courses that match your organization's needs, whether your focus is Facebook, Google, HubSpot, YouTube, or a…
“How are you staying positive?” “Positive thinking is an absolute must in these times!” “What do you do to maintain a positive mindset?” I understand these questions and their intent. For some people, positive thinking is part and parcel of their personalities and culture; if they and the people around them aren’t happy, they feel…
Michael asks, “Hey chris, What is your current opinion on Job losses, Economy shrinkage, Duration, Real estate values, Were that puts us in comparison to whatever the last comparable date” We’re in uncharted territory for the most part here. We do know it’ll be bad. We know unemployment will be high. We know the recession…
