Summary In today's episode, I walk you through a simple but often-overlooked marketing task: auditing user access across all your marketing technology platforms. Here's what this means for you. You'll protect sensitive data and stay ahead of regulations like CCPA and GDPR by making sure only authorized people can reach your systems. You'll also learn…
Holly asks, “Can you recommend some ideas for what makes cool vendor swag for tradeshows and events?” Great question. Vendor swag needs to be: Aligned to your brand – if people saw it, would they get a sense of who you are and what you do? Unique or different – something others don’t have Useful…
Summary In today's episode, I break down seven criteria for choosing trade show swag that people actually remember instead of trashing. Here's what this means for you. You'll leave with a practical checklist that helps your brand stand out and build lasting impressions at events. You'll also learn these concepts: why brand alignment matters more…
Heidi asks, “Why did you start to offer video, audio and text on your blog? Do you track each content format differently?” I changed in late 2017 to a video-first format after seeing the way the audience is changing in their consumption of content. By starting with the Trust Insights Transmedia Content Framework, I can…
Summary In today's episode, I explain why I switched to a video-first content strategy in late 2017 and how I atomize one piece of content into video, audio, and text formats for maximum reach. Here's what this means for you. You can meet audiences wherever they consume content by recognizing that video inherently contains audio,…
Leanna asks, “What are your thoughts on re-using blog posts for help articles? Are there pros and cons to posting the same content twice? Where is it better to host content to improve SEO? For example, if I want to share content on how to lose weight and we’re a fitness tech company. Would that…
