Summary In today's episode, I break down where to host your content for maximum SEO benefit and how to strategically reuse blog posts as help articles. Here's what this means for you. You'll understand why your company domain should always be the single source of truth for search engine credit. You'll also learn these concepts:…
Mike asks, “My former partner/creative director is looking for a layman-accessible tool for doing cool animations with simple data sets. (Think Hans Rosling.) Do you know any tools or people who can make information beautiful?” There are tons of tools out there that do data animations. I’d suggest looking at Google’s Data GIF Maker as…
Summary In today's episode, I walk through a spectrum of data visualization tools ranging from simple animation makers to professional-grade software for creating beautiful information graphics. Here's what this means for you. You'll find the right tool for your skill level and use case, whether you're a beginner sketching quick visuals or a seasoned analyst…
As mentioned in this week’s newsletter, testing your gear to understand what’s good and what’s not in specific use cases is essential. In the Great Mic Bakeoff, we look at 8 different types of microphones for use in shooting video on your smartphone. Which microphone works best for overall audio quality? Which is the most…
Summary In today's episode, I challenge creators and marketers to test their gear and compare it against everything else they own to find the best tool for each situation. Here's what this means for you. Knowing exactly what your equipment can and can't do helps you pack smarter, produce stronger content, and stop letting tools…
Summary In today's episode, I run an eight-way microphone bake-off testing different audio gear connected to a smartphone in a noisy office environment to compare recording quality. Here's what this means for you. You'll hear real, unedited audio comparisons so you can pick the right mic for your video creation without spending hundreds of dollars…
