Genevieve asks, “What tips would you give to someone wanting to start a podcast?”
Having been a podcaster since 2005, I have so many. Let’s start with the basics.
- For business, have clear, measurable goals.
- Start small. Your smartphone and a $40 headset or mic are good enough.
- Your first 10 episodes will suck. Acknowledge it.
- Use AI to transcribe if you don’t have time to do it yourself. Text is still how search engines find things, even today.
- Be regular and frequent – the Seinfeld rule.
- Great content follows the 3E rule – so must your podcast.
- Podcasters always worry about the tools – worry about the audience.
- Expect to pay for ads to grow your audience unless you already have massive brand equity.
- Measure your podcast with Google Analytics™ and traffic to your podcast website. Downloads aren’t useful.
- The most powerful marketing tool for your podcast is an email list. Build with that as a secondary goal to your overall business goal.
Watch the full video for details on each of the tips:
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One of the best guides to podcasting is by Blubrry. Check theirs out.
I wrote a series a little while back on marketing your podcast as well.
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Machine-Generated Transcript
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