You Ask, I Answer_ 10 Tips for Starting a Business Podcast

Genevieve asks, “What tips would you give to someone wanting to start a podcast?”

Having been a podcaster since 2005, I have so many. Let’s start with the basics.

  1. For business, have clear, measurable goals.
  2. Start small. Your smartphone and a $40 headset or mic are good enough.
  3. Your first 10 episodes will suck. Acknowledge it.
  4. Use AI to transcribe if you don’t have time to do it yourself. Text is still how search engines find things, even today.
  5. Be regular and frequent – the Seinfeld rule.
  6. Great content follows the 3E rule – so must your podcast.
  7. Podcasters always worry about the tools – worry about the audience.
  8. Expect to pay for ads to grow your audience unless you already have massive brand equity.
  9. Measure your podcast with Google Analytics™ and traffic to your podcast website. Downloads aren’t useful.
  10. The most powerful marketing tool for your podcast is an email list. Build with that as a secondary goal to your overall business goal.

Watch the full video for details on each of the tips:

Can’t see anything? Watch it on YouTube here.

Listen to the audio here:

Download the MP3 audio here.

One of the best guides to podcasting is by Blubrry. Check theirs out.

I wrote a series a little while back on marketing your podcast as well.

Machine-Generated Transcript

What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video.

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