Month: April 2018

  • You Ask, I Answer: How to Choose a Digital Channel Strategy

    Pradeep asks, “Does every brand have to have a presence on all the Digital Platforms, or does it have the liberty to choose a few? Example, should we invest in Social Media, Search Engine Marketing, Search Optimization, Video Marketing etc. at the same time?” Two answers to this question: How does our audience consume content?…

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