Month: June 2016

  • Finding Your Next Job Using Digital Marketing, Part 5: Building Your Network

    Once upon a time, a very long time ago in Internet years, I wrote a webinar and publication on finding your next job with social media. I stumbled over it recently while cleaning up one of my archives. While lots of the individual pieces are badly out of date, the work as a whole is

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  • Finding Your Next Job Using Digital Marketing, Part 4: Publishing Your Brand

    Once upon a time, a very long time ago in Internet years, I wrote a webinar and publication on finding your next job with social media. I stumbled over it recently while cleaning up one of my archives. While lots of the individual pieces are badly out of date, the work as a whole is

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  • Finding Your Next Job Using Digital Marketing, Part 3: Asset Gathering

    Once upon a time, a very long time ago in Internet years, I wrote a webinar and publication on finding your next job with social media. I stumbled over it recently while cleaning up one of my archives. While lots of the individual pieces are badly out of date, the work as a whole is

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  • Finding Your Next Job Using Digital Marketing, Part 2: Brand You

    Once upon a time, a very long time ago in Internet years, I wrote a webinar and publication on finding your next job with social media. I stumbled over it recently while cleaning up one of my archives. While lots of the individual pieces are badly out of date, the work as a whole is

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  • Finding Your Next Job Using Digital Marketing, Part 1: Introduction

    Once upon a time, a very long time ago in Internet years, I wrote a webinar and publication on finding your next job with social media. I stumbled over it recently while cleaning up one of my archives. While lots of the individual pieces are badly out of date, the work as a whole is

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  • The Future of Social Media Measurement

    I watched Social Media Week in Toronto vicariously; though it was literally next door to my hotel, my schedule didn’t permit me to attend live. However, I did check in on the various talks of the day. One key ingredient I saw missing from the event, save for comments by Sysomos SVP Amber Naslund, was

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  • Blogging is dead if you fail to measure it

    My friend and colleague Chris Brogan recently wrote an excellent post reiterating a point many of us have been making since the earliest days of social media: build on land you own. Here’s a post from 2010 on the same topic. Blogging as a communications and marketing method certainly isn’t dead. There’s one caveat to

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  • Solicited Review: TravelPro Platinum Magna 2

    Disclosure: My friend and colleague, Erik Deckers, asked me if I would review the TravelPro Platinum Magna 2. I agreed; TravelPro sent me a review unit, but provided no other compensation. Product Basics The TravelPro Platinum Magna 2 is a 21-inch roller bag with four wheels on the bottom, the usual standard features including multiple

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  • Marketing For Kids, Part 8: Conclusion

    We’ve covered an enormous amount of ground in this guide. Let’s recap: Introducing the idea Developing a unique selling proposition Setting up a storefront Marketing strategy and tactics Website basics Social media basics with Pinterest Email marketing That’s a lot to do, and each piece has supplementary reading. However, all of this is achievable; almost

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  • Marketing For Kids, Part 7: Email Marketing

    While social media and messaging apps are the darlings of the new digital landscape, an incredible amount of purchasing power – meaning potential customers who have money to spend on our products – is held by people who use email to communicate. Email is how we stay in touch when we’re not sure what app

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