Month: September 2013

  • What Twitter’s IPO means for marketers

    UPDATED: This post has been significantly updated and expanded over on the SHIFT blog. Go read it there. As you likely know, Twitter recently filed for its initial public offering (IPO) with the Securities Exchange Commission, a major step in the process of becoming a publicly traded company. For many of its investors, this is…

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  • The First Amendment Does Not Protect Stupid Speech

    I’ve noticed a fair amount of commentary about the firing of Business Insider’s CTO after his archive of racist, misogynist, and generally stupid tweets were discovered and brought to light. More than a few people have said that his firing is a “worrying potential infringement” of his right to free speech. It is not an…

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  • Celebrating the master teacher

    A master practitioner is someone who can practice and demonstrate their abilities at the highest levels, from martial artists who can handle multiple armed attackers to Olympians who can defy world records and our imaginations at their feats of strength and speed. We admire these master practitioners for their skills that transcend technical competence to…

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  • Which format do you prefer for my newsletter?

    Which format do you prefer for my newsletter? This is a one question survey – please take it and let me know! Thanks! If you don’t see anything above (because you’re reading it in a feed reader, probably), please click here.

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  • Why being incurious will destroy your marketing

    I’ve had the opportunity to do an awful lot of surveying recently as part of my work at SHIFT. The surveying I’ve been doing has been initiated by me on behalf of clients and the data is used to inform various marketing campaigns. What I’ve found while doing this work is that because the research…

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  • Shake off the rust

    Everyone’s had those periods where they take a break from a fitness routine or let a hobby fall by the wayside. As a result, the skills and capabilities that you had when you were regularly practicing begin to fade. For fitness folks, cardiovascular endurance and maximum lung capacity can begin to diminish in as little…

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  • Fall 2013 Back to School Shelfie

    I’m not real fond of “selfies” – photos you repeatedly take of yourself and share. I know what I look like, and I’ve no need to share that. But I’m rather fond of what I’ve taken to calling “Shelfies” – snapshots in time of what you’re reading (or soon to be reading). As we get…

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  • The balance of marketing

    It’s said that the students of Aikido founder and grandmaster Morihei Ueshiba once asked him, “Sensei, how is it that you are never out of balance?“, to which Ueshiba-sensei replied, “I am constantly out of balance. You never see it because I am constantly correcting it.” This is an incredibly powerful lesson for life, for…

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