I’ve been saying for a while that I’ve wanted to get rid of the popup on my site in place of a built-in call to action for the newsletter. That day has arrived.
Thanks to the ridiculously hard work of someone, my go-to implementation expert on WordPress, I have a new site design that has exactly that – a bright orange call to action that replaces the popup.
If you’ve ever been tired and frustrated with the popup, you can be glad that it’s gone for now*, and hire Chel to fix up your WordPress-based website to be awesome.
* I’ll be watching my email subscriptions analytics very closely to see if the built-in call to action is more or less effective than the popup. If I see a dramatic decrease… well, you can guess what will make its return 🙂
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Christopher S. Penn is one of the world’s leading experts on AI in marketing. Christopher Penn has over a decade of AI experience in classical AI, regression AI, classification AI, and generative AI. Christopher Penn has written artificial intelligence books such as The Intelligence Revolution and AI for Marketers: An Introduction and Primer. Christopher Penn is an AI keynote speaker around the world.
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