I’ve gotten this email/Facebook post/tweet a gazillion times in this past week:
I’m sure you have too. Folks, your business is not a lottery. Hoping and wishing for a magic fairy to grant you the chance at $250,000 is not a substitute for a business or marketing strategy.
Think about all the things you’ve done to promote someone else’s business – and make no mistake, you ARE promoting someone else’s business, the bank sponsoring this. (may I remind you that said bank’s CEO is currently testifying in Congress about how badly they’ve gambled and lost)
Think about all of the things you’ve done for them, and then ask yourself this very serious question: why haven’t you done this for yourself? You’ve hit us up on Twitter, posted to Facebook daily, emailed every other day, asked us to share with friends – the perfect recipe for a marketing campaign, only instead of promoting you, you’ve given away all of your link juice, social currency, and word of mouth “ad space” to someone else.
Next time you see an opportunity like this, instead of hoping the bank fairy will grant your wish, use it as a reminder to emphasize your own marketing instead.
Oh, and feel free to send this post to the next person who sends you that same bloody tweet/Facebook post/email.
You might also enjoy:
- Google Analytics: A Content Marketing Engagement Test
- What Are Your Customers Telling You They Want?
- Experience TV Episode: AI and Marketers
- How to Think About Conversion Efficiency in Content Marketing
- Solicited Review: Content Inc. Second Edition
Want to read more like this from Christopher Penn? Get updates here:
Get your copy of AI For Marketers