I’ll be doing a webinar on July 23 at 2 PM Eastern on 21st century email marketing, put on by my employer, Blue Sky Factory. In the webinar, I’ll be going over the 5 things every email marketer wants: More audience More delivery More opens More actions More/better metrics In terms of value, I’ll be…
As a marketer, half of our job is analytical – figuring out what works and optimizing our methods for better results. Half of our job is also creative – coming up with new ways to create demand for our ideas. No one would eat at a restaurant where the sole measure of its performance was…
For my American friends, happy Independence Day! You are independent, right? You read multiple news sources from around the world, different nations, different viewpoints You read multiple different viewpoints in commentary, even writers whose politics and perspectives you disagree with You listen and watch trending topics in social media broadly as well as have a…
While in the airport yesterday perusing a variety of marketing materials (aka billboards as I walked to my gate), I saw a bunch of different advertisements by companies about how much they care, from facility maintenance to oil to the airlines themselves. This inspired a late afternoon tweet: If all your marketing materials insist that…
