A funny thing occurred to me recently as I was redesigning this blog. (by the way, if you haven’t stopped by the actual site lately, it’s got a whole new look) There’s a very specific reason why it’s named Awaken Your Superhero – you’re already a superhero. You have only to realize it, to awaken it within yourself.

Consider this: from where you sit reading this right now, you have access to streams of real-time information from all over the world, knowledge spread the moment it’s created. You can watch far-off places, have immediate or near-immediate access to the sum of publicly available human knowledge, communicate with thousands, if not millions of people with just a few clicks of a mouse, influence and affect people next door and thousands of miles away.

In another time, in another place, these would have been powers reserved only for the greatest of superheroes. Comic books would have been written about such a person with these powers…

… and that person is you, here and now. You have superpowers that a generation ago would have been not only legendary, but even absurd. Comic books of years past would have called infinite knowledge an amazing feat; we call it Google. Action hero movies of yesteryear would have called global mindreading an astonishing power; we call it Twitter.

Here’s the snag: we have superhero powers, but we don’t necessary have superhero awareness. We don’t necessarily know what we’re capable of, don’t necessarily understand all of the different ways we can use our powers.

That’s what this blog is about, ultimately. We’re on a never-ending quest to understand not just the new media space, but to understand our role in it and how we can be more effective, more powerful, and more heroic through it. We have to awaken ourselves – awaken our superheroes, and it’s a journey I hope you’ll join me on.


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