Tag: New media

  • Enduring darkness

    I’ve been watching our economy since starting the Financial Aid Podcast 3 1/2 years ago. In that time, I’ve seen the first cracks form in it, spreading and ultimately bringing us to where we are today. A few folks have used the labels visionary or seer, which is most kind of them. Here’s what I…

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  • Shorting a stock, 2.0 style

    Early this morning, someone filed a CNN iReport (citizen generated content) saying that Apple (ticker: AAPL) CEO Steve Jobs had a massive heart attack. Apple’s stock immediately dropped 5%. Apple PR responded to mainstream media inquiries denying the rumor, that Jobs was perfectly fine. (hat tip to the Unofficial Apple Weblog for breaking it on…

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  • How World of Warcraft can make you a better marketer

    I’ve been playing World of Warcraft (WoW) for fun the past couple of weeks or so. It was a fun game in the beginning, but now it’s a useful game, at least in the sense of honing two vitally important skills, arbitrage and information asymmetry. (two skills, I might add, come in handy in today’s…

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  • Social Media Dashboard – Bloomberg for Social Media

    Social Media Dashboard – Bloomberg for Social Media This morning started off thinking about Bloomberg’s wonderful but hideously expensive terminal, and how it gives you insight and also a dashboard to instantly know what’s going on in the markets. I thought, wouldn’t it be interesting to have a Bloomberg for social media? Sure enough, a…

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  • The market crashes, turns to ashes

    “The market crashes, turns to ashes that you’re dancing on while some fat lady cues up for a song.” – Matthew Ebel, Better Off Dead Well, folks, the great unraveling is picking up pace, with more banks failing, Fannie Mae and Freddie Mac taking up hundreds of billions of taxpayer dollars in a bailout, and…

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  • How To Monetize Your Social Media Outlet

    How To Monetize Your Social Media Outlet In a variation of a Financial Aid Podcast blog post this morning, here’s a brief economics 101 explanation of how you can monetize your blog, podcast, Twitter lifestream, or other social media outlet. Economics 101 Supply and demand are inversely related. When demand exceeds supply, you have to…

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  • Why PodCamp Works – Integrated Verticals

    Imagine for a moment that your industry, that your specialty, is a single post, a single beam. It represents your vertical, everything you’re good at, and also everything that’s wrong with your industry’s growth. It’s fishbowl. It’s vertical. It’s a silo, an echo chamber in which no new ideas flow in or out. You keep…

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  • Media is not marketing

    Media is not marketing One of the greatest mistakes folks in media – old and new – make is to mistake media for marketing, to mistake product for promotion. Media is not marketing. Media is the product. Marketing and promotion are entirely separate from media, the product. Consider: if media were marketing, radio and television…

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  • The Death of America's Favorite Brands

    The Death of Brands Something is killing off brands in America. Perkins. Uno’s. Marie Calendar’s. Fresh Mex. Bennigan’s. Steak and Ale. Who killed these brands? Private equity. Over the past decade, private equity funds have bought up popular brands and essentially stripped them of assets by issuing debt, borrowing heavily against them, then keeping the…

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  • Rich Meals for Poor Times

    The challenge is on. If you want to MAKE something useful as part of a new media experiment, join Rich Meals for Poor Times, a project we’re doing as part of the practical application part of PodCamp Philly. Contribute recipes, ideas, resources, etc. and let’s see if we can’t achieve some amazing results!

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