Podcasters Across Borders 2009 has wrapped up and the team of Mark Blevis and Bob Goyetche threw yet another impressive event. This year’s PAB theme was ostensibly bringing outside knowledge into the podcasting world, but the general subject of many of the presentations was on story more than anything – ways to more effectively communicate…
I posed a question on Twitter that cuts to the heart of all of this stuff: What is social media? Seriously, what defines social media from any other form of media? Lots of folks responded. bigguyd: @cspenn interactions. SM is a two way street where traditional media is one way, typically. comedy4cast: @cspenn We all…
Do you know what happens when you set foot in the ocean? In that brief moment, you touch the world, all of it, because every drop of water that touches your feet has touched every shore, every beach ever. So it is with the Internet, with social media, and with the news. When you check…
Attention is incredibly scarce. Why? There are so many ways to divert it. Father Roderick Vonhogen once famously said that the Catholic Church isn’t competing with Islam or Judaism – it’s competing with ABC, CNN, YouTube, and Facebook. The same is true for you, your company, products, or services, and your industry. You are competing…
There’s a popular expression, a cliche, that says time is money. However, time isn’t money. Why? There is no such way to intermediate time. There is no coinage for time, no way to purchase time back that you have spent. If time were actually money, you could buy back that missed softball game or child’s…
Sensei is an interesting term in Japanese culture and the martial arts. Traditionally, most people translate it as “teacher”, and the term is applied as an honorific to doctors, lawyers, teachers, and others of high esteem. If you dissect its meaning and characters, it literally translates as “before born” in the sense of someone having…
There’s a peculiar expression that accompanies World of Warcraft that needs to make its way into social media, and quickly: Bring the player, not the class. In Warcraft, there are different classes of players – mages, paladins, shamans, etc. Each of the classes has different traits suited to different kinds of players and playing styles.…
