Who is a social media expert? During our drive to Podcasters Across Borders, Chris Brogan and I discussed an awful lot of things (14 hours in the car will do that) and one of those things is expertise. From my perspective, expertise follows a very distinct, well defined pattern that is measurable and obvious. If…
The Online Marketer’s Web Strategy I had the privilege of attending and presenting at the MarketingProfs conference over the past two days, and it was a phenomenal conference, full of lots of good ideas. However, one thing stood out among the various discussions that I wanted to make a point about. There is a definite…
Why Old Media Matters More Than Ever There’s a persistent dangerous meme in new media, the idea that old media (television, radio, and newspapers) is irrelevant and dying. It’s not. In fact, if anything, old media is more relevant than ever. Why? In the old days – and by that I mean pre-1996 – old…
I had an epiphany of sorts in the shower. What a lot of new media folks talk about – audience building, impressions, and the dreaded M word, monetization – is not marketing. Marketing is the sharing of ideas. So what is all the stuff we in new media talk about? Sales. Whether it’s pay per…
Where do the veterans of new media go? A theme that has cropped up in discussion lately about PodCamp is this: Where do the veterans go to learn new stuff? PodCamp, BarCamp, NewBCamp, BootCamp – there are so many conferences, sessions, and opportunities for new folks, from Zero to Podcasting at PodCamp Toronto to all…
