Tag: New media

Why Personal Brand is Essential To Corporate Marketing Success

Apr 2, 2010

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by

Christopher S Penn

in Advertising, Marketing, New media, Public Relations, Social media

Plenty has been written about the pros and cons of employees engaging in social media at work, officially or unofficially. Plenty of people have gained and lost jobs through the judicious or indiscrete usage of social media and new media, but by and large, most corporations haven’t truly accepted full employee participation in new media.…
What You Need to Succeed in Social Media

Feb 23, 2010

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by

Christopher S Penn

in New media, Social media

As both a practitioner and teacher of social media stuff, it’s interesting to see what people ask for, what people ask to be taught, what other teachers view as important. Here’s an unpleasant truth to social media: Most of what you need to be successful has nothing to do with social media. We focus a…
Inbound Marketing Summit: Social Media ROI

Nov 12, 2009

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by

Christopher S Penn

in New media, Video

If you missed it earlier this year, I presented at the Inbound Marketing Summit on the ROI of social media. Here’s the session video. Enjoy! Did you enjoy this blog post? If so, please subscribe right now! Enjoyed it? Please share it! | More Get this and other great articles from the source at www.ChristopherSPenn.com
What you need to do next in social media for success

Nov 5, 2009

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by

Christopher S Penn

in Awakening, New media, Social networks, Technology

What’s next? Is it Google Wave? How should we be using Twitter? Which social networks should we be on? What’s next? Familiar questions? You hear these questions at conferences, trade shows, events, in the fishbowl, just about everywhere. They reflect a certain hunger, an almost desperate feeling from folks in the social media fishbowl, even…
Advanced Social Media Course is Live!

Nov 4, 2009

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by

Christopher S Penn

in Education, New media, Social networks

I’m proud to announce that after several months of very hard work and significant effort on the parts of the University of San Francisco and our instructors, the Advanced Social Media certificate course is now live and available to the world! In this eight week course, you’ll get instruction from true social media experts and…
What Seinfeld can teach you about social media

Oct 22, 2009

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by

Christopher S Penn

in Jedi mind tricks, New media, Social networks

Seinfeld. The show about nothing, or so it was billed, but one of the most successful shows in the world. I’ve spoken at conferences before and asked audiences when Seinfeld was on. More than a decade after it went off the air, people still remember what station it was on, what day of the week…
How to calculate your social media influencer value

Sep 23, 2009

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by

Christopher S Penn

in Metrics, Money, New media, Social networks

“I would do this for free, but I make you pay so that you understand the value of what you are getting.” – Mike Lipkin via Mitch Joel C.C. Chapman had a great podcast the other day about valuing yourself and your time as an influencer, particularly in social media. I wanted to build off…
Hitting the bullseye of success

Sep 18, 2009

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by

Christopher S Penn

in Awakening, New media, Social networks

What makes someone a success? Is it luck? Opportunity? Hard work? Maybe. Maybe to all of the above. Maybe to a little of this, a little of that. I envision success as a combination of factors. For example, there are some who argue that circumstances, the family you’re born into, even the generation you’re born…
How Batman will help you beat social media narcissism

Aug 28, 2009

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by

Christopher S Penn

in Marketing, New media

Mitch Joel and Mashable both are raising red flags about social media being focal points for insane quantities of narcissistic behavior. Mitch asks: So, the question is this: how do people build and develop their personal brands, if all we really want is content that is valuable to us and not self-promotional in any way,…
BlizzCon proves that awesome works

Aug 22, 2009

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by

Christopher S Penn

in Advertising, Marketing, New media

Food for thought: BlizzCon, the annual conference held by Blizzard Software to discuss their products with their customers, is happening right now. Blizzard’s conference and convention attracts fans from all over the world to ask questions, try out beta software, and give feedback about their stuff. If you’ve ever been at any company’s product launches…

Tag: New media

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