Every time you write a cover letter, every time you send a resume, every time you get on the phone for an interview, you are selling. You are working in a sales job with the most important product in the world to you: your talent. While it might seem obvious to you why you’re the…
Disclosure: this whole post is an affiliate marketing post. If that makes you unhappy, please skip it. Doing affiliate marketing for WordPress themes is nothing new in the social space. After testing out dozens and dozens of different providers, from Thesis to the WordPress Codex, I’ve settled in on Nick Roach’s Elegant Themes and am…
Following someone or something on Twitter indicates a small amount of intent. It takes literally less than a second to follow someone. Replying and conversing does show more intent. Becoming a Fan on Facebook is the same. Liking something on Facebook indicates a small amount of intent. Subscribing to someone’s newsletter takes slightly more intent.…
The amazing windup salesperson! I had the pleasure and privilege to speak at Multifamily Pros’ Optimization Summit this past week and talk about email marketing in the modern age (click here to watch the recorded version). One thing that hasn’t modernized, however, is that new sales folks still aren’t getting trained to be effective sales…
A while ago on Marketing Over Coffee and other places we discussed the SCVNGR game mechanics deck, a deck of cards with different mechanisms that stimulate human behavioral patterns. While marketers are more than happy to jump all over these methods, it’s well worth considering for marketing more useful things, like non-profit donations. Let’s take…
Google Instant launched today. It’s rolling out to a Google web search box near you, very soon. If you missed the memo, it goes a bit like this: Google shows results as you type now, in real-time. If your account has it, try it out. Here’s a few thoughts as I was watching the press…
What’s the hottest trend in search engine optimization that you’ve never heard of (yet)? The folks over at SEOmoz have been doing a great series on Latent Dirichlet Allocation (LDA), which is a context-based algorithm for determining search relevance. Their research has shown strong correlation between LDA and search rankings. However, it’s little things like…
Once upon a time, the word gourmet conjured up sumptuous, rich foods of the highest quality: It was something we desired, something we sought after, something we aspired to. Then someone’s marketing department got a hold of the word and corrupted it beyond recognition into this sad joke: Once upon a time, there were a…
