I cannot emphasize strongly enough how important it is to be mindful of Google’s watchful eye online. It is literally everywhere, and it does not forget. Everything you do under Google’s watchful eye impacts your personal brand and reputation. That drunken Twitter late at night? Google remembers. That blog rant composed at a conference? Google…
This week’s Marketing Over Coffee (the best marketing podcast ever recorded in an oven toasted goods shop with co-host John Wall) features discussions of free, messaging failures, and other great fun. If you haven’t tuned in, head on over and get your cup of marketing. Did you enjoy this blog post? If so, please subscribe…
For those thinking about audio podcasting as an effective sales mechanism, master sales trainer Dan Kennedy has an interesting perspective on audio as a marketing tool. Granted, in his blog post, he’s talking about CDs and not digital delivery, but the points about why sales folks should be delivering audio as a sales mechanism are…
I got a promotional email from Big Machine Media today cc’ed to a list of 340 podcasters and bloggers, promoting their musicians. Good try, gang. Look, a lot has already been said about blogger outreach by better minds than mine. Here’s where this campaign really fell flat. First, please, please, please if you’re going to…
A recent question sent into Marketing Over Coffee – what metrics matter for podcasters to measure their success, a la the ADM? Ultimately, traffic metrics are only the top of the funnel – they’re the raw number of eyeballs in, and that in itself isn’t worth much except for general trends. No matter what statistic…
