While in the airport yesterday perusing a variety of marketing materials (aka billboards as I walked to my gate), I saw a bunch of different advertisements by companies about how much they care, from facility maintenance to oil to the airlines themselves. This inspired a late afternoon tweet: If all your marketing materials insist that…
In an early morning chat from Las Vegas, I was talking with Mr. Waldow about gambling – specifically, blackjack, and how I approach the table. My methodology is fairly simple: I set an amount I’m willing to play with, be it $5 or $100. When I step up to the tables, that’s exactly the amount…
Julien wrote a great blog post the other day about putting better stuff in your brain, stuff that will feed your brain and take it in new directions. Here are a few suggestions for things you can add to your virtual or real bookshelf, should you be so inclined. Full disclosure: everything’s an affiliate link,…
At the grocery store, a husband and wife were arguing over a $3 bag of crackers while I tried to vanish in plain sight. Husband: Look, there’s the crackers we want. And they’re on sale, 10% off. Wife: I have a coupon for $1 off, let’s use that instead. Husband: You can’t use both. The…
Take a look at the Zapthrottle Mote Extractor! It’s amazing – it’s got the ability to transform any free state element into crystallized elements! Cloud of fog? No problem – the Zapthrottle Mote Extractor will convert it into incredibly handy Crystallized Air. Steam cloud? Crystallized Water and Crystallized Fire are just a button’s press away!…
Strengths, weaknesses, tanks, DPS I asked on Twitter the other day: “Assume you can do only one. Do you enhance your strengths or mitigate your weaknesses? Why?” The responses were amazing and overwhelming. BrianneVillano: @cspenn Enhance strengths so you can excel@something. Otherwise, you are working towards mediocrity. bryanrhoads: @cspenn Strengths! analogy – Jordan would always…
Do you own your home city? What do I mean? Let’s say you’re a business. Wherever you’re based, somewhere you are a local business. You might be in Baltimore, Cedar Rapids, Topeka, Portland, San Francisco, Boston, Tokyo, Stockholm, or London. Somewhere, you’re local. Do you own that market? If you’re jetting all over the country/world…
A few quick takeaways from the WWDC keynote address, in which Steve Jobs asks you to spend more of your money on Apple products. Image courtesy of Engadget FaceTime video calls: very slick. The stealth winner in this is if you and your customer both have iPhone 4 units. Very few people are capable of…
Optimize, optimize, optimize. The creed of the day. Search engine optimization. Email marketing optimization. Social media optimization. With all this optimization, you’d think that organizations would be sales and marketing machines, banging out the profits faster than ever. Strangely, most of the folks promoting their optimization services barely have two nickels to rub together. The…
