Get out a sheet of paper, totally blank. Go sit by yourself somewhere, no technology anywhere nearby. Now remember the most important visual marketing campaign you did this year so far. Maybe it was a flyer. Maybe it was an email campaign. Maybe it was a new web site design or redesign. Draw it from…
In old Japan, it was fairly common for a young person in the tradesman class to be apprenticed to a master. Whether it was blacksmithing, cooking, or any tradeskill, apprenticeship was just about the only way to get an education. What’s interesting about old Japanese apprenticeships was the duration and work asked of the apprentice.…
someone wrote a great blog post the other day about marketers spending too much time consuming, studying, and theorizing, but not enough time doing. There’s a flip side to this problem, too – marketers who spend all their time doing, so much so that they’re stuck with the same solutions they’ve been using for problems…
As a marketer, half of our job is analytical – figuring out what works and optimizing our methods for better results. Half of our job is also creative – coming up with new ways to create demand for our ideas. No one would eat at a restaurant where the sole measure of its performance was…
