Almost every single food manufacturer in the world does the same thing with their product, a way to help provide value and hopefully get the consumer to buy and use more of it.
They include recipes.
Here’s the question to ask yourself: how many recipes do you provide with your products or services? None? One or two? How many could you provide if you really thought about it and talked to your customers to see how they’re using your stuff?
At every company I’ve worked with, I’ve created recipes and recipe books as part of what I do. When you take away all the fancy marketing talk like eBooks and white papers and studies, what I’ve been doing is writing recipes so that the product is more useful and is perceived as more valuable.
So, how many recipes do you know for your product or service?
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Great question, worthy of a post on its own.
Here’s a question: what about businesses or services that involve technical expertise or specialized equipment? Does is still work if I can say I have 5 recipes but they won’t do the general public any good (and is actually quite boring)? Examples:
– almost anything that has to do with writing code;
– installing a swimming pool; or,
– designing a 3,000sqft carpet for a floor with a strange shape.
I’m just trying to dig deeper into your point. My service is one that my clients tend to not know what I do, and don’t want to know.