In the previous post, we talked about how to get at the secrets being shown in conferences in order to reap value for your company’s products or services. Let’s look at the flip side of that coin: suppose you’re presenting and you want to share your successes, but not give away the secret sauce of…
I recently spent the last few days in Tampa, Florida, attending and speaking at the SocialFresh East conference. SocialFresh, if you haven’t been, is one of the leading social media conferences. However, in a crowd where the relative skill level is more of a Pareto curve than a bell curve, SocialFresh can seem to offer…
All of the details of the past slowly fade, washed away in the tides of time. Only the things that really stick with you remain on the beach; the rest, the ocean of time reclaims. Over the weekend, I was reflecting on my time in the email marketing industry and all of the people I…
As we sit on the morning of a lot of snow, I was thinking about why The Weather Channel (TWC) even bothers to name winter storms. It’s not a convention anyone else uses, and it doesn’t measurably improve the forecasting. What does it improve, then? TWC’s SEO – by quite a lot. Go Google for…
You want to create a lot of content. You want to blog. You want to write newsletters. You want to record videos. You want to publish books. You want to podcast. You want to host webinars. Maybe you want to speak on stage. At the end of the day, it can feel overwhelming, can’t it?…
Hands down, the most popular question I’m always asked at conferences and events is, “how do I do X on no budget or a very tiny budget?” (where X is social media, marketing, SEO, etc.) The answer is simpler than you think. Most of the time, when you pay big money for top talent or…
Google and YouTube did a wonderful wrap-up of 2012 in their annual Zeitgeist: However, beyond the general pulse of the world, we didn’t get a chance to dig into just the world of marketing. Let’s take a quick tour through Google Trends to see what things gained ascendancy during the year in a zeitgeist of…
Michelle Quillin asked in the comments: “I’m a big advocate of editorial calendars for planning, strategy, and a source of inspiration. I really need to do long-term planning myself. Some time ago, Laura Roeder recommended a 52-week strategy. What do you think of planning out that far ahead, with a marketing strategy in place?” I…
