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A while back I said that I was testing out Buffer, and would let you know what I thought of it. For what I’m using it for, I think it’s a brilliant little app.

Here’s what I’m not using it for: phoning it in on Twitter. While it can do that and reasonably well (I used it for this purpose during the holidays), it’s still not going to deliver game-changing results for you, since a large part of social media is the social part – interacting with other people. Phoning it in and getting results requires you to have unbelievably awesome content worth sharing, and very few of us have that.

What am I using it for? Periodic reminders. What I’ve done with Buffer is create something of a chart that helps me lay out the basic reminder framework I’m using:


Each week for 4 weeks, I’m reminding people in my various audiences about my presence on other social networks. Last week, it was LinkedIn. This week, it’s Google+. The other networks will be represented, then I’ll likely start the cycle anew.

Dashboard - Buffer

Why did I choose this method for using Buffer? These are the kinds of periodic reminders that are important to keep publishing if new people are joining your network. One look at the basic raw Twitter graph illustrates the necessity of these periodic reminders:

Christopher Penn Twitter Stats - Twitter Counter

In 30 days, the network has grown by about 2,000 people. Assuming that each and every person knows who I am, what I do, and where else I post is sheer folly. Thus, Buffer provides me the opportunity to gently remind the new folks where else they can participate and interact with me. How did I pick the times to set my periodic updates? Crowdbooster provides a nice chart of when my existing audience is most active on Twitter:

Crowdbooster: Social Media Marketing Analytics and Optimization

Crowdbooster + Buffer + a set of standard updates is my current formula for success with the app.

How are you using Buffer?

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