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Christopher S Penn
Twitter, despite its woes as a company, has plenty to offer marketers, including what may be the most amazing competitive intelligence hack ever. By hack, I mean a usable trick, not a violation of law. Want to know how your audience stacks up against a competitor? This Twitter audience marketing growth hack will help. We…
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Christopher S Penn
One of the recurring questions people asked yesterday about my post on influence was why agencies and marketers focus so much on Twitter, when other channels like Instagram, YouTube, and Facebook are equally, if not more impactful. The answer comes down to data. We manage what we can measure, and we give preference to what…
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Christopher S Penn
One of the ‘best practices’ touted by social media ‘experts’ is to never use direct messaging features in a social network to advertise. This has become such an ingrained belief that social media users take umbrage when it happens to them. Why? If the end user doesn’t want to hear from someone, unfollowing is a…
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Christopher S Penn
We struggle as marketers to identify influence in the context of conversation. We see who has the biggest audience, who has the highest number of shares or retweets – that’s table stakes. What we cannot easily visualize are the networks of conversation people have about a topic. Wouldn’t it be valuable to know who talks…
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Christopher S Penn
Facebook Reactions have been live to the planet for a week. Consumers have the ability to not only like, but love, laugh, wow, angry, and sad at content they see on Facebook. We’ve discussed analytics potential for them and caveats about what not to do, like Reaction-baiting. The big question I have is, are Reactions…
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Christopher S Penn
UPDATE: The answer is yes, in the new Facebook Reactions API. Marketers want Facebook Reactions analytics for more precise sentiment analysis. Will Facebook give it to us? Yes. First announced last fall, Reactions are now available to all Facebook users. Instead of simply choosing to Like a status, Facebook users can now choose a variety…
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Christopher S Penn
What does Twitter’s missing shares mean for your marketing analytics? In case you missed in, on November 20, Twitter eliminated the public counts of shares on its buttons and in its infrastructure. You can no longer see how many times a URL was shared on Twitter. Much has been written about this topic, and I…
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Christopher S Penn
No fewer than a half dozen people have asked me recently how I’m scheduling my social media content. Here’s a quick video that shows the entire process in just 11 minutes a day or so, depending on how fast you read. Click here for the full size version on YouTube. In this video, the following…
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Christopher S Penn
Disclosure: IBM sponsored my attendance at their Analytics For All event. This post was written prior to the event. I’ve written and spoken about IBM’s Watson (yes, the supercomputer that won Jeopardy) Analytics, and how it’s affordable Big Data analytics for marketers (for most small and medium businesses, $30 a month). IBM has upped the…
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Christopher S Penn
In social media marketing, we often want to identify social influencers to understand who we need to be interacting with. However, our fellow marketers often obscure the landscape by filling it with marketing and promotion. Do a simple search in the social media monitoring tool of your choice and you’ll likely see 500% more promotion…
