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Christopher S Penn
Much ado has been made of Facebook’s continued revisions (downward) in their reported metrics; from page reach to ad metrics, the social media giant has lost significant trust among brands, advertisers, and shareholders. What should we do, as marketers, when faced with such challenges? I suggest three tactics to use together. Tag and Track Everything…
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Christopher S Penn
I recently had the pleasure of presenting at the Social Media Success Summit on the topic of advanced Google Analytics. One of the questions that came up was around social media KPIs. Recall that my definition of a KPI is that if the number goes to worst case, you are fired. If your job is…
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Christopher S Penn
Michelle asked via Twitter: In recent months, many national tragedies have occurred. In the wake of these tragedies, what’s the appropriate social media behavior? Is it OK to tweet/post in the immediate aftermath? If so, what is appropriate? Your regularly scheduled posts? Or posts related to the tragedy? Or is it better not to post…
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Christopher S Penn
Once a year, I head to the backwoods of Maine for a week off-grid. No phone, no Internet, nothing except my family, a cabin, and a lake. It’s a wonderful, glorious experience that helps me to recharge, refocus, and recover from the stresses of modern life. However, as a marketer, a week with no activity…
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Christopher S Penn
Twitter made waves again recently with its launch of Dashboard, the latest app to join its already confusing app family. The intent of Dashboard and Engage appears to be to narrow down Twitter’s feature set for specific kinds of users. This is built on the premise that the platform overall is perceived as too difficult…
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Christopher S Penn
A question I’ve seen various publications bat around recently is, “Is Twitter engagement/impact falling?” I’m honestly surprised that journalists are not given at least read-only access to their Google Analytics data to make these assessments themselves. If you do have access to Google Analytics, let’s look at how to determine Twitter’s impact. First, you’ll need…
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Christopher S Penn
Once upon a time, a very long time ago in Internet years, I wrote a webinar and publication on finding your next job with social media. I stumbled over it recently while cleaning up one of my archives. While lots of the individual pieces are badly out of date, the work as a whole is…
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Christopher S Penn
Social media used for business is different than social media used for our personal lives. While it’s great fun to chat with friends, share photos, and discover new things, that’s not how our potential customers will necessarily interact with us. Instead, they’ll use social media as a kind of search engine – so we must…
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Christopher S Penn
During the Social Media Marketing World 2016 keynote yesterday, Michael Stelzner revealed the fairly startling statistic: 89% of marketers believe that exposure is the top benefit of social media. This tells me 89% of social media marketers are bad at analytics. Consider the statement we make when we say exposure is a top benefit. Exposure…
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Christopher S Penn
Ever wonder if a LinkedIn profile is legitimate or not? Ever questioned whether a Twitter account retweeting you is a real person? Bots have always plagued social media, but as developers become more sophisticated, it’s easier than ever to create a real-looking social media account. I’ve certainly gotten invites and connection requests from people I…
