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Christopher S Penn
Social media is nothing new. It’s been around for almost two decades. However, new practitioners are constantly entering field, and with every new marketing professional comes the risk of repeating the mistakes of the past. The old aphorism, “those who do not learn history are doomed to repeat it” is just as true in marketing…
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Christopher S Penn
Social media is nothing new. It’s been around for almost two decades. However, new practitioners are constantly entering field, and with every new marketing professional comes the risk of repeating the mistakes of the past. The old aphorism, “those who do not learn history are doomed to repeat it” is just as true in marketing…
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Christopher S Penn
Social media is nothing new. It’s been around for almost two decades. However, new practitioners are constantly entering field, and with every new marketing professional comes the risk of repeating the mistakes of the past. The old aphorism, “those who do not learn history are doomed to repeat it” is just as true in marketing…
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Christopher S Penn
Social media is nothing new. It’s been around for almost two decades. However, new practitioners are constantly entering field, and with every new marketing professional comes the risk of repeating the mistakes of the past. The old aphorism, “those who do not learn history are doomed to repeat it” is just as true in marketing…
·
Christopher S Penn
Social media is nothing new. It’s been around for almost two decades. However, new practitioners are constantly entering field, and with every new marketing professional comes the risk of repeating the mistakes of the past. The old aphorism, “those who do not learn history are doomed to repeat it” is just as true in marketing…
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Christopher S Penn
Where do you find you’re having more conversations today? In public forums like Twitter? Or do you find you’re having the majority of your conversations in private settings: Facebook groups Slack WhatsApp Google chat MMS/group texts If you said the latter, you wouldn’t be alone. In fact, you’d be in a significant majority – a…
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Christopher S Penn
Let’s look back at the past year. What social networks flourished? What social networks struggled for relevance? The uncomfortable reality is that with very few exceptions – Snapchat being one of them – anything that was not part of the Facebook ecosystem struggled to retain the membership and interest it already had. Examine the landscape:…
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Christopher S Penn
Ben asked, "How would you determine whether a social media agency was any good? What questions would you ask them?" This is a terrific question; fortunately, the answer to this question is significantly easier today than it was 10 years ago. Today, the simplest way to judge a social media agency is by a five-part…
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Christopher S Penn
Chris Brogan suggested recently that people share more than they read. While his statement was born of instinct, I wanted to validate it with data. Let’s look at the truth of it with a sample of nearly a half a million URLs. Data and Methodology Over the past year in my work at SHIFT Communications,…
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Christopher S Penn
A number of years ago, I recommended that you take the time to synchronize your social networks (Social Sync). By synchronize, I mean cross-promote. This is more important than ever today. Why Synchronize? Social Sync is an insurance policy for us. Those who remember the old days of social media likely remember all the effort…
