by Christopher S Penn | Sep 28, 2022 | agencies, Marketing, Marketing Data Science, Social media, Social networks, You Ask I Answer
Mara asks, “Can you touch upon expectations of an in-house marketer has on Social Media, vs Agency, like in terms of content and KPI’s for example?” The expectations for an in-house marketer and an agency should be the same in terms of content and...
by Christopher S Penn | Sep 16, 2022 | Marketing, Marketing Technology, Social media, Social networks
Tim asks, “Any tips for convincing a small business that they need to pay for social listening, Not just posting?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Jul 6, 2022 | Marketing, Marketing Technology, Social media, Social networks, Strategy, You Ask I Answer
Jamie asks, “How do I rebuild our social media channels, since we’re changing who our target audience is?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Jun 23, 2022 | Brand, Marketing, Social media, Social networks, You Ask I Answer
Ann asks, “Should brands still be on social media?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-brands-social-media-presence.mp3 Download the MP3 audio here. Got a question for...
by Christopher S Penn | May 24, 2022 | Marketing, analytics, Google Analytics, Social media
Christine asks, “What sort of things should a social media person be mindful of in Google Analytics?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Apr 22, 2022 | Marketing, Marketing Data Science, Marketing Technology, SEO, Social media, Social networks
Andy asks, “How do we think about optimizing our social content based on how search results appear in social search?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...