You Ask, I Answer: Advice for Starting Out in Social Media
Kat asks, “If a college student asked you the #1 thing they should be focusing on when it comes to social media, what would you tell them?” Social media is a big topic. From a business perspective, it encompasses advertising, marketing, PR, sales, customer...You Ask, I Answer: How to Identify Fake Influencers
Grace asks, “There’s been a lot of news about people who fake being an influencer by buying followers and colluding with groups of influencers. How do you identify fake influencers?” Great question. Let’s first discuss what brands actually...You Ask, I Answer: Community Management Fundamentals
Eric asks, “What tips do you suggest for running groups on Facebook and LinkedIn that draw people in, nurture them, educate them with good content, and move them towards purchase?” Community management is both art and science. The framework I use and...You Ask, I Answer: Social Media and AI
Kevan asks, “How will AI change the job of a social media manager in the next 2-5 years?” Recall that the primary benefits of AI are acceleration, accuracy, and alleviation. Acceleration of work, to produce more work, faster Accuracy of work, to produce...You Ask, I Answer: Measuring Social Media Engagement Rates
Judi asks, “When measuring engagement rate on SM platforms such as Twitter, Instagram, FB and LinkedIn, which metrics do you recommend using for an accurate measure? Is it # of engagements (likes, comments, shared) divided by post reach OR total followers OR...2018 Marketing Planning Framework
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