You Ask, I Answer: Social Media Metrics in a Crisis?
Talissa asks, “With all this COVID19 chatter and the election year, are Facebook’s metrics going to plummet even lower than usual?” We’re seeing the opposite at Trust Insights. For 3,200 brand pages we monitor, we’re seeing increased...You Ask, I Answer: Building Communities on Slack?
Belle asks, “I’ve always picked up from you guys something along the lines of ‘don’t build on other peoples land’ and ‘work on building your email lists’ which all make sense if other platforms disappeared you still have your...Social Media Marketing World 2020 #SMMW20 – Day 2 Recap
A recap of a key idea from day 2 of Social Media Marketing World 2020: how are we using social media data in places other than social media? I answer a question asked of me yesterday about doing small business and local business marketing with social data, but offline...Social Media Marketing World 2020 #SMMW20 – Day 1 Recap
A look back at the first day of Social Media Marketing World and a key takeaway for how you think about social media. If you’re not using Metcalfe’s Law to decide what is and isn’t social media, consider adopting its usage today. Social media is...What is Ethics in Marketing?
We live in challenging times as marketers. Our effectiveness is now dependent on so many different strategies, tactics, methodologies, partners, tools, and audiences that being effective sometimes appears to conflict with being ethical. Every day, we see stories in...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
