You Ask, I Answer: Simple System for Brand Monitoring?
Fauzia asks, "I'm looking for an alternative to Google Alerts. What do you use?" I use a combination of Talkwalker Alerts and Feedly; no alerting service will ever give you 100% coverage, but with alerts set up for a variety of topics and organized in Feedly, you can...You Ask, I Answer: Social Media Failures and Company Impact?
Kat asks, "we hear all the time that when a company has a public misstep, that they will face impact them negatively, but there's never been any type of relevant study that dives into this topic of social/digital reviews and brand impact/stock price/revenue. Have you...You Ask, I Answer: Finding Social Media Groups for Specific Audiences?
Linda asks, "Other than a standard "search" operation to identify groups, does anyone know of a more efficient way to find groups geared towards a specific audience?" Search and asking are the two most impactful methods. For search, there are specific tricks to look...You Ask, I Answer: Twitter Bot Detection Algorithms?
Joanna asks, "In your investigation of automated accounts on Twitter, how do you define a bot?" This is an important question because very often, we will take for granted what a software package's definitions are. The ONLY way to know what a definition is when it...You Ask, I Answer: Monetizing Social Media Followings?
Shannon asks, "I need to put together a better gameplan on making money between now and the end of the year. A friend thinks I need to monetize my YouTube and IG. I guess that means ads on YT and trying to do more influencing stuff on IG?" Monetizing social media...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
