You Ask, I Answer: New Marketer Social Media Guidance?
Alessandra asks, “What do you want to see in social media guidance for new marketing professionals?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer?...You Ask, I Answer: Social Media Communications Strategy?
Norbert asks, “What are the most important things when developing a social media communication strategy?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...Mind Readings: The Hidden Danger of the Social Media Highlight Reel
We all know the overt danger of social media as the highlight reel of our lives – comparing our whole lives to other people’s highlights and wins. But there’s a hidden danger of the highlight reel that can cause immense harm. Learn what to do about...What’s the Difference Between Social Media and New Media?
To describe media, marketers and communicators have used multiple, mixed-up terms. Here are just a few ways we’ve described the media landscape in recent years: Old media Mass media Traditional media New media Digital media Social media Social networking Citizen...Is Social Listening Useful?
Leah asks, “Is social listening useful beyond Twitter?” This is an interesting and important question. Social listening platforms vastly overindex on Twitter not because it’s a great social network, but because it’s the last major social...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
