You Ask, I Answer: Tactics for Building Followers?
John asks, “I see you have a massive amount of followers and was wondering how you did you do this?” There’s an expression in the martial arts that explains a lot of this: energy flows where attention goes. The question is, how are you catching...Social Media Marketing World Success Guide
Social Media Marketing World is one of the largest, if not the largest, social media marketing conferences in the world. Michael Stelzner and the crew at Social Media Examiner do an amazing job of putting on this mammoth show each year in San Diego. Getting the most...You Ask, I Answer: Measuring Contest Effectiveness
Ziring asks, “I want to run a social media contest, how do I measure the success of mentions of my account and hashtag?” This is an interesting question, because measuring a contest with social engagement may not be a great business objective. While we...You Ask, I Answer: Analytics and Social Media Marketing Strategy
Sherry asks, “How do you use analytics to set marketing strategy, especially for social media marketing?” While this is a very broad question, we can use our AI-Powered Social Media Marketing Process as the starting point for discussing the use of...You Ask, I Answer: Best Social Media Listening Tools?
Hannah asks, “What do you recommend for the best social media listening tools?” The tool is dependent on the use-case. I have a suite of tools I use depending on what the need is. – For your own stuff: Agorapulse – For a list of known...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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