by Christopher S Penn | Oct 1, 2020 | SEO, Data Science, Machine Learning, Marketing, Marketing Data Science, search engine optimization, Social media, Social networks
Sofia asks, "Do social media likes, shares, and comments have an impact on SEO?" This is a tricky question to answer because the answer will be different for every company. Broadly, we've studied in the past and see no clear correlation, but it's something you have to...
by Christopher S Penn | Sep 29, 2020 | Marketing, Measurement, Public Relations, Social media
Fauzia asks, "I'm looking for an alternative to Google Alerts. What do you use?" I use a combination of Talkwalker Alerts and Feedly; no alerting service will ever give you 100% coverage, but with alerts set up for a variety of topics and organized in Feedly, you can...
by Christopher S Penn | Aug 12, 2020 | analytics, Marketing, Marketing Data Science, Social media, Social networks
Kat asks, "we hear all the time that when a company has a public misstep, that they will face impact them negatively, but there's never been any type of relevant study that dives into this topic of social/digital reviews and brand impact/stock price/revenue. Have you...
by Christopher S Penn | Jul 10, 2020 | analytics, Marketing, Social media, Social networks
Linda asks, "Other than a standard "search" operation to identify groups, does anyone know of a more efficient way to find groups geared towards a specific audience?" Search and asking are the two most impactful methods. For search, there are specific tricks to look...
by Christopher S Penn | Jul 9, 2020 | AI, Artificial Intelligence, Machine Learning, Marketing, Marketing Data Science, Social media, Social networks, Twitter
Joanna asks, "In your investigation of automated accounts on Twitter, how do you define a bot?" This is an important question because very often, we will take for granted what a software package's definitions are. The ONLY way to know what a definition is when it...
by Christopher S Penn | Jul 8, 2020 | Advertising, Affiliates, Marketing, Money, Social media, Social networks
Shannon asks, "I need to put together a better gameplan on making money between now and the end of the year. A friend thinks I need to monetize my YouTube and IG. I guess that means ads on YT and trying to do more influencing stuff on IG?" Monetizing social media...