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Christopher S Penn
GPT-5 mini. Claude Sonnet 4.5. Gemini Flash 2.5 These were the previous generation (aka 2 months ago) state of the art, high speed, low cost AI models. Not as smart as their Pro brethren, but good enough that they were the day to day work horses of tools like ChatGPT, Claude, and Gemini. What could…
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Summary In today's episode, I break down how the LinkedIn algorithm truly works by walking through the three AI models under its hood and demonstrating an agentic AI tool that measures semantic similarity between profiles. Here's what this means for you. You discover why relevance now trumps recency and how to align your profile and…
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Christopher S Penn
Are you a V-shaped professional? For years, management consultants batted around the concept of the T-shaped professional, the T-shaped marketer. Surface-level knowledge for most things, really good at one thing. You might be an email marketing wizard, and have surface knowledge of organic search, direct mail, Google Ads, etc. but you couldn’t reasonably do those…
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Christopher S Penn
“AI cannot think critically.” was the LinkedIn post by yet another AI guru. Are you kidding me? AI excels at critical thinking for most common uses. It’s one of the things it’s best at, thanks to reasoning models. Let’s look at the textbook definition: “Critical thinking is the process of analyzing available facts, evidence, observations,…
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Christopher S Penn
In case you missed it today, if you’re not great at a specific piece of software, agentic AI that has browser capabilities can give you a huge hand. At the 18:37 mark in this Trust Insights livestream, I let Claude take the wheel in setting up a Google Analytics 4 Exploration. I gave it the…
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Christopher S Penn
As budgets get tighter and AI gets ever smarter, one thing to keep in mind for your company, from solopreneur to enterprise, is that there may be an option to roll your own software, whatever the software is. For decades, hobbyists in the open source community have created incredibly capable pieces of software that mirror…
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Christopher S Penn
I am totally okay with “business as usual” on PUBLIC social media sites in these uncertain times. Gandalf, Elrond, and the Fellowship did not meet on Mordor’s doorstep and loudly announce their intentions. They met in secret in Rivendell. Gandalf didn’t even tell the Fellowship what the overall plan was, whether they’d all be going…
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Christopher S Penn
One of the ways I stay grounded is a morning walk with my spouse and dog. We follow the same general route each morning, and we bring along a trash bag and a trash picker. Along the way, we pick up litter. The first few times I did this, it was weird. Then it became…
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Christopher S Penn
AI learned slop from us. In the Noble Eightfold Path from Buddhism, one of the 8 precepts for breaking free of misery is “correct speech”: spurning divisive, hateful, abusive, false, or idle speech. That last one, idle speech, is slop. Ever known someone who talks just for the sake of talking, as though silence will…
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Christopher S Penn
Google is creating AI-generated search results now. This is different than AI mode. This is different than AI overviews. This is a completely synthesized set of search listings, an experiment called Web Guide. This evening I went to search for “phaser games audio library” to find something for a coding project, and I got these…
