·
Christopher S Penn
Yesterday, LinkedIn FINALLY confirmed what we all knew: there’s a new algorithmic sheriff in town. Well, it’s not so much a sheriff as it is an entire department. At Trust Insights, we’ve been covering the LinkedIn algorithm for the past two years based on academic papers, engineering content, conference presentations, and more. And we’ve just…
·
Christopher S Penn
The first step in AI success is finding the vocabulary. One of the critical flaws I see constantly in people’s use of generative AI is not taking the time to build their vocabulary; generative AI – in particular large language models – are powered by language. One of the core principles I shared in my…
·
Summary In today's episode, I discuss how to manage professional headshots for social media using AI tools and real photography. Here's what this means for you. You can build a brand that emphasizes authenticity to foster genuine connections with your network. You'll also learn these concepts: why authenticity beats artificial polish in a deepfake-heavy world,…
·
Christopher S Penn
Here are the three ingredients for success with any significant AI project, especially in tools like Claude Code, Antigravity, etc. PRD, spec, workplan. PRD: product requirements document. This contains things like user stories, functional requirements, non-functional requirements, domain requirements, milestones, KPIs, etc. It’s the “why”. Spec: specification document. This contains things like architecture, models, schemas,…
·
Summary In today's episode, I discuss the impossibility of balancing AI automation with authenticity on LinkedIn. Here's what this means for you. You avoid the reputational risks and social debts that come from sounding like a robot to your professional network. You'll also learn these concepts: why automation inherently destroys authenticity, how to use AI…
·
Christopher S Penn
The truth is more likely in the data. Right now, there’s a ton of rhetoric in the media from all kinds of different parties about the reality on the ground in the Middle East. It’s difficult to separate truth from falsehoods, what’s deep faked, what’s propaganda from any given party. In situations like this, one…
·
Christopher S Penn
In the spirit of sharing what we build, here’s the process I use with AI to generate most things, most days: Deep research ensemble: if it’s important, I’ll conduct 5 different deep research projects on 6 different platforms: Gemini, ChatGPT, Claude, Perplexity, DeepSeek, and Qwen. The last two are important! Make sure you’re using AI…
·
Christopher S Penn
“You’ve got to stay ahead of the curve with AI!” So said the LinkedIn post. To be sure, I wholeheartedly advocate that you learn to use AI because it’s eating everything. But something struck me as funny about that turn of phrase, staying ahead of the curve. Humans live on a logarithmic growth curve. Because…
·
Christopher S Penn
Best practices are the bee’s knees. A lot of folks, especially our usual lot of LinkedIn “gurus” love to shit on best practices. I’m the opposite. I can’t get enough of them, and I constantly want better and better best practices. Let’s look at a concrete example. I’ve been downloading tons of open source software…
·
Summary In today's episode, I examine how the rise of low-quality AI content threatens to destroy the value of public social media. Here's what this means for you. You must evolve your marketing approach to reach customers who flee increasingly automated and unreliable public platforms. You'll also learn these concepts: how lazy AI usage triggers…
