Joe asks, “How do you conduct research for a new content marketing project? Where do you start, what steps do you take, and what systems do you use to organize your research and findings?” It really depends on the project and how much depth I need to go into. How much detail do you need?…
Summary In today's episode, I break down how to research and organize content for a new marketing project based on scope and deliverable. Here's what this means for you. You'll build a repeatable system that scales your research depth so smaller projects stay lean and larger ones never miss critical pieces. You'll also learn these…
Summary In today's episode, I walk through how to analyze FBI hate crime data and uncover the massive underreporting problem affecting the LGBTQIA community. Here's what this means for you. You gain practical techniques for turning messy public datasets into actionable insights that can drive real social change. You'll also learn these concepts: how inconsistent…
Summary In today's episode, I break down how to determine the right sample size for surveys and why a flat 10% rule rarely works in practice. Here's what this means for you. You'll stop wasting money on surveys that produce unreliable results and start making decisions backed by statistically sound data. You'll also learn these…
Summary In today's episode, I walk through how a small subscription brand can find the right collaboration partners by starting with the customer instead of guessing based on similar business models. Here's what this means for you. You'll move from random outreach to a data-driven shortlist of brands your customers already trust and overlap with.…
Summary In today's episode, I walk through how to use the CMO Survey results to calculate your marketing budget based on industry-specific benchmarks and apply those numbers in a simple spreadsheet. Here's what this means for you. You gain a practical framework for figuring out what your company should be spending on marketing overall and…
As a followup to yesterday’s PR Student Chat, I share some ideas about what the best tools are for staying in tune with and in touch with your audience. Beer Coffee Video chat Conferences There’s no substitute for talking to the actual audience. As much as I wish technology could do that for us at…
Monica asks, “How do I create good content for an industry I’m unfamiliar with?” I had a colleague in the PR industry who called this getting smart, fast, and she used the time-honored technique of reading and researching via Google, news sources, and social media subject matter experts. This is a time-tested approach that works,…
