Summary In today's episode, I explore how to spot emerging trends and potential hits before they fully take off. Here's what this means for you. You gain a practical framework for catching early signals of growth by listening carefully to your target communities and applying the right analytical tools. You'll also learn these concepts why…
Summary In today's episode, I explain how marketing can report on sales and use analytics to drive better sales performance. Here's what this means for you. You'll gain a framework for thinking about the relationship between marketing and sales functions and how data can bridge them effectively. You'll also learn these concepts: building a full…
Summary In today's episode, I break down the most important elements of building a social media communication strategy, with deep audience research as the central theme. Here's what this means for you. You'll discover that understanding your audience's demographics, interests, and buying cycle makes every other social media tactic succeed or fail. You'll also learn…
In the world of data and analytics, anecdotal evidence is often (and correctly) demonized. Why? People in general and marketers in specific mistake anecdotal evidence for quantitative proof, for statistically representative, reliable, and repeatable evidence. Anecdotal evidence is none of those things. It’s one person’s experience, so it’s not representative. Depending on that individual’s perspective…
Summary In today's episode, I walk through how to research unfamiliar topics efficiently when you need to write about something you don't know much about. Here's what this means for you. You gain a practical framework for evaluating source credibility, filtering out noise, and producing trustworthy content that ranks well. You'll also learn these concepts:…
Summary In today's episode, I walk through how to turn competitive analysis into actionable marketing decisions using a proper SWOT framework and a digital footprint score across channels. Here's what this means for you. You gain a tactical, channel-by-channel method for spotting competitor weaknesses and defending your own strengths instead of collecting data you never…
I saw in my social media monitoring system the other day that someone had written a blog post and linked to one of mine. Ordinarily, that’s a good thing, and not something of concern, but when I saw the anchor text, I had a mild concern. The anchor text read: “A recent study by Christopher…
Summary In today's episode, I break down the two most common statistical biases that quietly wreck marketing research and AI models. Here's what this means for you. You'll gain a practical framework for spotting bias before it corrupts your data and leads your team to bad decisions. You'll also learn these concepts: why confirmation bias…
Summary In today's episode, I break down how to craft bottom-of-the-funnel content that matches the emotional drivers behind purchase decisions and backs them up with rational proof. Here's what this means for you. You'll align your offers with what buyers actually feel at the moment of purchase, lifting conversion rates without changing your product. You'll…
Summary In today's episode, I announce the end of Saturday Night Data Party and explain why marketers must adapt to shrinking data access and increasingly unreliable research. Here's what this means for you. You gain a clear framework for becoming a data custodian and applying rigorous peer-review thinking to everyday marketing analysis. You'll also learn…
