As a followup to yesterday’s PR Student Chat, I share some ideas about what the best tools are for staying in tune with and in touch with your audience. Beer Coffee Video chat Conferences There’s no substitute for talking to the actual audience. As much as I wish technology could do that for us at…
Monica asks, “How do I create good content for an industry I’m unfamiliar with?” I had a colleague in the PR industry who called this getting smart, fast, and she used the time-honored technique of reading and researching via Google, news sources, and social media subject matter experts. This is a time-tested approach that works,…
Alan Belniak asked a followup question on yesterday’s blog post about what sources I read. This is less a question of what I read and more a question of method: where do the sources come from? Here’s what I mean: everyone starts with the same sources because those are the easiest ones to start with.…
I’ve had the opportunity to do an awful lot of surveying recently as part of my work at SHIFT. The surveying I’ve been doing has been initiated by me on behalf of clients and the data is used to inform various marketing campaigns. What I’ve found while doing this work is that because the research…
