Summary In today's episode, I walk through how to use ChatGPT for qualitative survey analysis, from uploading a CSV to generating downloadable charts, categorized spreadsheets, and a methodology document. Here's what this means for you. You'll discover a practical workflow that turns hours of manual coding and pivot tables into roughly 45 minutes of AI-assisted…
Summary In today's episode, I break down the key findings from the Fall 2023 CMO Survey and explain what they signal for marketing leaders right now. Here's what this means for you. You walk away with a sharper read on where budgets, AI adoption, and organizational priorities actually sit so you can plan with eyes…
Eric asks, “Under what circumstances would you support primary research vs using imperfect secondary data?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video.…
Summary In today's episode, I break down when to invest in primary research versus relying on imperfect secondary data, walking through the risk, skill, and application factors that drive that decision. Here's what this means for you. You will know how to match your research investment to the stakes of your decision so you don't…
Summary In today's episode, I walk through the essential tools for gathering competitive intelligence and explain how you turn raw competitor data into a clear action plan. Here's what this means for you. You gain a practical framework for choosing the right tools after you set a clear purpose, so you stop drowning in data…
The worst kind of research is incurious research, which is research that is commissioned to prove a point. Incurious research is dangerous because the average layperson doesn’t necessarily know how to distinguish between research that is curious and research that is not. Any good researcher will say that incurious research is not how research works.…
Summary In today's episode, I explain why incurious research — research that only aims to prove a predetermined point — is the worst kind of research you can do. Here's what this means for you. You'll gain the ability to spot biased research requests and redirect them into genuine inquiry that uncovers real truths and…
Summary In today's episode, I walk through the findings of Jay Bear's 2022 Consumer Patience Study and what it reveals about business responsiveness. Here's what this means for you. You gain a data-driven playbook for turning speed into a measurable revenue and loyalty advantage. You'll also learn these concepts: how time functions as the only…
Summary In today's episode, I explore how to spot emerging trends and potential hits before they fully take off. Here's what this means for you. You gain a practical framework for catching early signals of growth by listening carefully to your target communities and applying the right analytical tools. You'll also learn these concepts why…
Summary In today's episode, I explain how marketing can report on sales and use analytics to drive better sales performance. Here's what this means for you. You'll gain a framework for thinking about the relationship between marketing and sales functions and how data can bridge them effectively. You'll also learn these concepts: building a full…
