So What? How To Research Efficiently

Well, hey everyone. Uh, for those of you keeping track, happy Thursday. It is again Thursday. Welcome to the Marketing Analytics and Insights live show. I'm Katie, joined by John.

Chris is off doing um a panel today. Uh John and I are going to cover how to research efficiently. And so this topic came up when I was talking with one of our clients, and she had mentioned that a lot of times her clients will assign um a topic that the team has to write a blog post about. And a lot of times it's uh something that they don't necessarily know that much about. And so what happens is there's this rush to get things done, there's a lack of research, and then there's just a lack of general understanding about the topic in general.

So things are kind of pieced together, copied and pasted, and the client's not happy. So what John and I want to do today was sort of run through the basics of researching a topic you don't really know that much about if you're asked to write about it, or even just in general if it's something that you want to know about. So, John, today we are going to talk through um, you know, figuring out how to know if what the heck you're looking at is credible, uh, some of the different ways to determine that, and then what to do with all of that information in order to write a credible blog post. So, should we just sort of kick it off the top with the basics of all basics of research? Yeah, definitely.

I would like to hear kind of some of the tax you take, because this is a big topic. We see so much content out there that's just second rate or is just echo chamber stuff. So yeah, I'm excited to dig in. So I was I was only half joking with uh my client when I was talking with her about this, but I asked her, I'm like, did they know that step number one is to Google the topic and see what comes up? And so that is step number one is to figure out who's been writing about it, what's been written about it, but that can sort of bring you down this rabbit hole of how do I know if what I'm looking at is, you know, sponsored content, if it's biased in a certain way to make me believe something, if it's purely just advertising.

And so believe it or not, you can even Google for things like how do I know if a source is credible? And there's some basic frameworks and steps that you can take to determine um whether or not a source is credible. Number one is when was the last time that the article was updated? So if you're so let's say, for example, John, um, you are trying to figure out how to start a podcast. If you Google how do I start a podcast, and all of the information that comes up is a couple of years old, it's probably not the latest and greatest because you, as someone who's really involved in podcasting knows that the way in which you get the information out there or the equipment, or you know, however, you know, podcasts are done, the magic of podcasts uh has probably changed in the past few years.

Is that an accurate statement? Yeah, definitely. And you know, one thing with Google search is you can do the advanced search, always taken, just search for the past year or less, you know, month, because you you'll see that with a lot of topics, you know, you pull it up and you'll get a bunch of articles from 2016 and you know, from just because they're the most popular over time, but yeah, you always want to get the most current stuff, especially when you're doing tech stuff, you know. So if you're quoting something from three years ago, it probably doesn't even work anymore. I think that you know that actually moves nicely into the next point in terms of you know, checking the accuracy of the information is looking at the information itself.

Is it from a business? Is it somebody's personal page? Is it an advocacy organization? Is it an educational like a.edu or a.gov or a.net. And so trying to sort of like sort through who's writing it, what agenda did they have when they're writing it?

Are is it something like an NPR that tries their best to be completely unbiased and just present the facts? Or is it um other news outlets, or is it even a business like a trust insights that might be doing their best to provide unbiased information, but ultimately at the end of the day, we want you to keep coming back to us and determining that we're the experts and hiring us for things, you know. So it it really depends on what it is that you're trying to get out of the information that you're Googling that you're searching for. I guess Googling isn't necessarily the right term. It's Google has become sort of the noun, verb, adverb, adjective for all things.

But really, what you're doing is you're doing your research. Yeah, and so from Google, what are the kind of steps you go from there? I mean, what would where do you usually dig in after that? You've got your first wave of search. What happens next?

So I'm actually going to share my screen. Let me make sure I share the correct screen. So this is my screen. Can you see that, John? Yeah, we're good.

I'm not as uh technically savvy as Chris is when it comes to uh sharing my screen live. So let's say what how to start a podcast is what we're looking for. And so you can see that there are the you know sponsored posts. So it's not to say that those posts wouldn't necessarily have the best information, but people are paying to make sure that you see that information first. Um, so you can start to see, you know, how to start a podcast, a complete step-by-step tutorial, and then you can dig in deeper with more specifics.

But so John, you were saying that there are advanced ways to be searching. So advanced search. And so this might be a really good place to start narrowing down what it is that you're searching for. So, how to start a podcast in 2021. Uh so you want to find pages, you want to find you know, equipment.

If I could spell that's part of the problem, is I can't spell. Um, and none of these words. Yes, because I don't plan on talking to anyone except for myself. You know, you want to, you know, have it in probably any language. This is sort of where you were talking about, John.

Last update, probably within let's say the past month. Um, so let's just sort of see what happens when we do that. So you know that's interesting. It kills the ads right there, isn't it? It kills the ads, it's very different information.

Um, and so you can see this article, and again, I don't know much about any of these sources, and that will sort of be step to John that you'll cover, um, is how to start a podcast in 2021, which is exactly what I was looking for. So let's see. So, one of the things that you know people say is to be careful of is is it something that has a lot of ads on the page? It might not be a credible resource. It depends.

It depends on the topic that you're trying to find. So if you're looking for a very academic topic, you obviously want to be going towards maybe like a Google scholar and looking for more academic resources that shouldn't really have ads. But if you're looking for other marketing information from your peers, it's probably not the worst thing to have ads on the page, but just sort of be careful of the types of ads that you see on the page. So this is all um very on brand. So how to start a blog, website blueprint, um, YouTube, so on so forth.

And so this sort of just lays out almost kind of without an agenda of here's the questions that you should be looking for. Now, if you're trying to evaluate is this information I can use, that as you're reading through it, are they pitching you their own stuff, or are they just presenting you information? Are they saying this is a great way to start um a podcast? And so is this, you know, you could, but you can only use our services in order to start a podcast, or are they giving you sort of that full 360 of here's all the different tools and resources, and here's the gotchas, and here's the known unknowns. And so really trying to break it down into is this, you know, a really good resource.

What do you think, John? Where would where would you go with this kind of information? Yeah, you know, this is you kind of kind of come into this challenge when anytime you're looking for a general topic is that there's so many people that will do SEO to try and grab that general traffic. Like on that first search page with those ads, those are all hosting companies that want you to start a podcast because they want it to be on their network so they can sell ads against it. And you know, don't even own the territory.

Um so the real challenge is to kind of drill through and find top, you know, content like this that's more just kind of pure instructional, you know, tells you what you want to know and gives you some places, other places to look. Outbound links are the big thing because something that's SEO focused is not gonna, you know, have links out, they're gonna try and hold you on the site or drive you to add traffic. Um the other thing, too, at some point you do hit a line where you know it just helps to have human touch. I mean, I always try to go with primary source or secondary source, and so you know, if via LinkedIn or somewhere you can find somebody that's in your network that you trust their opinion, that can really do a lot to you know, talk to them as far as which sites are reputable and where should I start? And that's a good way to at least get down a path that's more human-based and not something that's just there to grab traffic.

So let's say, let's say you're sort of, you know, just starting out in your marketing career and you've been handed a pile of topics that you need to write about. So let's say you don't have a strong network of people to tap into. You don't have those subject matter experts, you don't have a John Wall who knows everything about podcasting that you can call and say, Hey, John, I need to learn how to start a podcast. What can you tell me? What are some other ways uh that you can find out whether or not your source is credible?

So, John, I'm gonna stop sharing my screen and let you share yours because I know that you know, whenever we're looking at websites and evaluating uh competitors and resources and research, you always immediately go to hrefs. Yeah, so the you know, SEO tool again, we come back to is a great way to find out what's going on at a site and how reputable it is, you know. And so even I've pulled up over here our hrefs account, and you can see that uh let me share that up. Is that up in live? Again, this is we don't have Chris on the line here.

Here we go. There we go. Okay. Oh, it was a layout thing. All right.

So you can see here for marketing over coffee, it's the backlinks there that are the big deal, right? There's 1.2 million links coming into the site and a domain rating of uh 70 is is strong. So that's considered a source. So, you know, from there you would get to Chris or me, and that would at least give you one touch point as far as like, okay, these guys run a site that has had you know has a lot of activity and inbound action, and even you know, this was already up and running because it's on our dashboard, but you can use this for keywords, you know, it can do keyword searches, so you would just put in the four or five topics that you're looking for, um, you know, keywords within a single topic, and it will come back to you with the domains that you know rank the highest, and that will give you a place to to you know start and look around and see who are the the sources in that space. Um, the other one uh that I use as far as determining a long-term reputation is this the Wayback Machine, which is archive.org.

Um, this is a fantastic site. Their whole mission was uh to just grab the entire internet. And I I don't know actually where they're at now because it was just in, you know, for the first 10 years, it was possible that yeah, they could have the whole internet, you know, backed up and archived. And I don't even know how they do this now. But as you can see, I mean this is uh what are we at February 2014, you know, the marketing over coffee site.

And so you can go back in and this is actually what the site looked like what are we at uh eight years ago. Um and it again some of the cached images are broken but you can still see that okay the site was alive and yeah John was bragging about his TiVo, which uh rest in peace. Yeah, no, it just got buried recently. Um sorry good friend. Uh but you can go back and the neat thing with this, you know, from here you can jump forward and you know you can just say okay how did it look a year from then and it does take a while because it pulls it out of an archive in some cloud thing somewhere.

But okay so here we go. Sochi got the Olympics remember when that was a thing when we used to do sports and places all over the world. Soon John soon. Maybe someday um but so yeah the Wayback Machine that you know you can put any URL in there and I'm always loath to just randomly choose a URL because you never know what the heck you'll find if you know the domain was owned by somebody else three years before you got onto that site. But you know you can put anything you want in there and dig around and see what's going on oh you know one that actually is safe that we can have some fun with is you can always um you know check out what Google looked like 10 or 15 years ago.

You know, we can go to a 2001 Google page and this should be good for a chuckle to see what they thought the homepage should look like. But I think this is this is interesting because this sort of is the antithesis of what we're talking about in the sense that you need to be careful of how relevant your sources are in terms of what you're picking and choosing for your resources for your research. Yeah, absolutely. And then it gets into a whole you know the next level of that is once you do have those five or six sites, the you know reputation checking and fact checking stuff of you know, now that you've got stuff that you want to verify, um, you know, who do you go to to do that and who do you trust with that kind of opinion? But trying to have stuff so that you have it double triple checked, you know, depending on how dangerous of a pool you're waiting into.

You know, if you're just answering a question for your boss, that's one thing. But if you're gonna go live with an article that you're hoping will become an authority, you've got to level it up a bit. So I want to share another couple of tools that you can use. And so just to be clear, none of these tools have asked for us to feature them on this live stream. These are just tools that we happen to use.

Um if you have questions about how to get access to them or if they're reliable tools, feel free to reach out to us. Um, so I'm gonna share my screen again. John, we're getting really good at this whole sharing screen thing without crispying around. Um, so the first tool um that I'm gonna show is Sumrush or SEM Rush. So a lot of people have access to this tool, a lot of agencies are using it.

And one of the things that I see a lot is people not using the full capabilities of the tools that they already have access to. So if you're using a tool like Sumrush uh or SEM Rush, I honestly don't know which one it is. I'm sure there's some rush, they like SEMR. Okay, they like Sumrush. Um, Sumrush actually has on their left hand navigation this whole content marketing dashboard and this really cool tool called topic research.

So let's say I want to find out how to start a podcast. And so it's I'm researching it, but I'm also finding out what other people have already written about it because Sumrush is then going to pull in information as if I was writing about it. So, you know, if I was assigned how to start a podcast and I've never podcasted before, then I would want to know well, what have other people written about so that I'm not a writing the exact same thing that's already been written 10,000 times? Um, and B, what are some things that I can learn? So obviously some interesting questions that I want to be thinking about, how easy is it?

Uh, how to legally make my own music, uh, how can a regular person, someone who's not John Wall who's been doing it for 15 years. Um, but then you also start to see other information, um, top 10 headlines by backlinks. So this starts to give you a good sense of what are some credible resources in terms of doing your research. So podcasting, recording made easy, start your podcast today. That does sound a little clickbaity, like a little bit of like a hey, we can help you, let us just sell you something.

But again, you have to sort of um check these things out. You can also start to see in social media promote a podcast on Facebook in six easy steps, um, you know, from Google how to start a podcast in 2021, which interestingly is that resource that we were just looking at when we did the advanced search um on Google, easiest way to make a podcast. So there's a lot of information within the tools that you already have that can start to tell you what's already been written about it and where can I start to see more information? How to make your podcast SEO friendly. These are all really good tips and tricks in terms of things that you should be writing about.

And if you're writing about a topic that you don't really know that much about, really thinking about writing it in terms of your educating someone else is probably the best way to approach it so that you are answering the question of what is it, why do I care about it? When do I use it? Where do I use it, and how do I use it? If you can answer all those questions, then you have made yourself enough of an expert. So SEMrush is just one tool.

RFs obviously is another tool that you can use. You know, SEMrush has this how to start a podcast, uh, different keywords, questions to answer, related searches. So there's a lot of ways to be thinking about how do I wrap my head around this topic. Another tool that I like to rely on if I'm sort of stumped on where to even start, uh, is a social listening tool. So in this instance, we are looking at TalkWalker, um, which is one of our affiliate partners, but I just put in podcasting, and you can see that in the immediate, it it's it's too broad, it doesn't give me information.

So, this is where John, to your point, you want to start to narrow down. So, maybe within the last 30 days, what have people been sharing and talking about in terms of podcasting? Um, maybe I want to um bring it back down to just the United States because that's where my podcast is going to be based, and that's the audience that I'm going to be looking for. Um, and so then you can start to see are there top podcasters who are talking about podcasting that maybe I want to see if I can ask. So, John, to your point about the subject matter experts, um, discusses podcasting.

Um, you know, Star Trek, that's perfect, right on the line for the nerd herd. And obviously, I left it pretty broad. If I put in how to start a podcast, I might get very different results. How to start a whoops. I always do this, I always type in the wrong line uh when I'm in this.

So, how to start a podcast. And I'm guessing that I'm going to get very different results, other than the general. And so, this is also sort of a good pro tip in terms of doing your research is start to be as specific as possible in terms of what you're looking for. Because if you start with that broad search, you're gonna get a bit of everything. So you can see, even this, I'm still getting a lot of junk, and I'm turning junk in terms of information that isn't necessarily relevant to me.

So maybe what this tells me is if I'm looking for my information on social media to tell me I'm probably looking in the wrong place. So I would probably skip the social listening and go back to more credible resources, um, such as the advanced Google search, looking at the domain rating in Hrefs, and then something around Sumrush in terms of my topic research and getting more information. What do you think, John? Yeah, I like that. The the big thing, especially this tool right here is really powerful because you you sent tend to see that where you jump into some topics and you'll find that there's three or four different categories that dominate the discussion.

Like if you were doing something about advertising, you'll find that programmatic is its whole own branch of articles and experts and stuff, and it has nothing to do with like say video production or copywriting or social media ads, you know, Facebook and Google ads, those are whole branches. So to have something like this where you can kind of see a map of where the major topics are and which, you know, being able to see the red ones that are the hot, more active stuff really kind of gets you to, you know, cuts you through the whole cloud of clutter and gets you to the stuff that is hopefully more useful. And it in a perfect world, you know, whatever you're really digging into is two or three of those red terms, and then you're gonna have some happy hunting. And again, sort of the if you're if you're trying to figure out how to synthesize the information in and convey it back out, think about answering these questions. So these are all the questions, but they have listed questions that you should be answering in your content of how, how to produce a content, how to produce a podcast, how can a podcast benefit your marketing efforts, which is probably a really great, great question if you can answer it.

How to promote uh your podcast, how to do an SEO rank in other search engines, which you can relate back to your podcast. Then you have the what questions. What are the some of the best practices for starting a podcast? Um is there a good search engine for podcasts? And do podcasts and search uh do podcasts increase SEO rankings?

Those are all great questions that you should be trying to answer in any piece of content that you're writing, especially if you don't know a lot about it. That's where you start to narrow in your research to make sure that the content that you're producing is as helpful as possible. And so, you know, to it to your point, John, about the red. So this red here, episode link. So if I highlight that, a lot of information it starts to change in terms of like how long should a podcast episode be, how long should a podcast be, how to structure a pot podcast episode in three easy steps.

So it's giving you ideas on where to start in terms of approaching that contents. Again, what we're talking about is researching a topic that you have been asked to write about that you don't know that much about. And so tools like this really give you a leg up in terms of setting yourself up for success. Yeah, and that's it. Chris is always talking about the semantic level of that.

You know, it's kind of like you have the one or two questions you want to answer in your article, but it's so important to see the five other related questions. You know, that gives you a real feel for the landscape and you know, when people are doing this, like what are the 10 things that they run into. There's just no other way to get to those questions as you start to put the article together. Because yeah, you because using this as an SEO tool, that's literally what the majority of people do. They come to this page, they see those five questions, they just write a post that answers those five questions, or they paste it from somewhere else.

And that's why we have all these pages that are, you know, third-rate copied echo chamber stuff, because it's just an easy way to, you know, crack into the top 10. Whereas if you're going to use these questions and actually talk to some industry experts or try and, you know, uh farm some new ground, put some new opinions and new data out there, that's the kind of stuff that gets you right to the top of the results page. Exactly. And so that's a really good segue just to sort of reference uh something that Chris and I talked about on our podcast, which comes out every Wednesday, trust insights.aslash podcast ti podcast if you're looking for it, um, is we were actually talking about Google recently announced a lot of major changes, especially as it relates to the search engine. Um, and so I'm trying not to butcher this, and so hopefully I'll do it justice, but Chris would probably correct me uh six ways to Sunday, is that Google is going to have a new machine learning model which will change the way in which uh search produces results.

And I believe it's called Mum M U M. I apologize, I don't remember what it stands for, but he covers all of that in the podcast. Um, and so essentially Google is going to be banking all of this content uh the people are creating and storing it. And so as you're looking for a topic such as how do I start a podcast, Google will then um start looking in its you know memory bank of all of the different contextually relevant content. So, John, that's what you were just talking about was all of the different contextually relevant content.

So if you're answering the why, the what, the how, the where, the when, you have a better chance of your content being shown as the result if you're just covering one angle of it and if you haven't updated it in three years, and if it's not SEO optimized for keywords that people are looking for, and if you don't have all of those semantically related keywords in your content as well, and you don't have the backlinks. And so gaming the system in terms of SEO, because people have their tips and tricks, is apparently not going to be enough anymore. You need to also be creating sort of that 360 view of any one topic if that's a topic that you want to be known for. Yeah, because that goes right to the core issue of Google wants to get rid of all these sites that are just, you know, some one person writes a good top 10 list and then 50 other sites copy it and change a few words here and there in hopes of just driving ad traffic. You know, they're not really driving any value.

But that's exactly what they're trying to stamp out. You know, they're going to come to the point where they can spider a page and they'll say, yeah, no, this has all been cut and paste and is basically the same thing as this page, but that page went up two years earlier. So we're not even going to show this in our results. So yeah, you know, as far as saving your job from the machines, Chris isn't here. We have to have at least one uh touch to the machines taking over the planet and wiping out humanity.

If you don't um do some original research or put some, you know, a human touch on it that makes it new and fresh material, it you will just get ignored. That's right. Um so back to the original topic of what we're covering today. How do you efficiently research something? Well, first of all, take a look at the tools that you have at your disposal.

So theoretically, you should have a Google search engine at your disposal. So definitely start using the advanced search to start to narrow down, make sure you're using the most relevant information. Probably skip the advertised post because they're likely trying to sell you something. Um, you know, take a look at the source. Is it someone's personal opinion?

Is it an academic source? If you're curious, there's a you can use Google Scholar. Actually, pull up Google Scholar um just to show what that looks like. So once again, do you want the whole screen share, we're getting pretty good at it, John. All right.

So Google Scholar. So Scholar is basically they have pulled together and curated a lot of the major academic sources for you to easily search. And so instead of doing a general search that brings up everything, this narrows down your results to just these academic articles. And so you can see CDC, JAMA, Oxford, uh science. And so you can see, let's see if how to start a podcast out of curiosity, what comes up.

And so you can see that there are a decent amount of academic resources. The challenge with this particular topic mirrored with um academia is that they're not going to be super new and relevant. So I can since 2021, there's still a decent but they might be off topic. They might be a little bit off of what it is you're trying to find out. So podcasting has been around for well how long have you been alive John 100 2006 yeah exactly back when dinosaurs roamed the earth it's so funny actually because I saw on that previous page you had Michael Gohagan and Dan Class.

Those guys were like the first uh gohagen did made it huge with a Walt Disney podcast. That was like the first niche audience that jumped on board. So yeah this is Google Scholar is great in that it just kind of filters out the dirty, nasty civilians and you know the the basic, you know, 90% of the internet and sticks only with the you know the problem is a lot of times you won't find anything in here for certain topics, but right um if if there is something in here, you know it's solid. Well, and that's it. And so you obviously you know who these people are who wrote this, but you're looking at 2005, 2007.

You do have, so you want to start a podcast 2015. It might be worth looking just to sort of see what the information says. However, it's probably not the latest and greatest since that in and of itself is already six years old, and technology has changed so much just in the past six years. How to podcast in archaeology, which is very specific, um, but could be an interesting angle. How to make a podcast, you have 2016.

So there's definitely some information in here that could be helpful, but take it with a grain of salt, knowing that it might not be the latest and greatest. And that is one of the challenges with using academic research as your basis. Um, you know, I think that one of the things that we should also just sort of mention um about this, and I'm 100% just lost my train of thought. It happens. Well, the big thing with this is the academic stuff will always default to things that have been peer reviewed.

So by nature, it's gonna be older and you you're gonna miss out on the freshest stuff, but you're far less likely to be bamboozled by something that's you know ridiculous or totally wrong. Yeah, no, and that's a really good point. Um the place where I was getting to was citations, and so remember from college when you had to write those research papers and you had to have your footnotes and your citations. Articles that reference other articles or cite other academic work or just cite other authors in general, tend to have less bias in them just by nature because they're demonstrating number one transparency into where they got their information. Uh, and number two, it tends to want to be a little bit more collaborative than just this is my opinion, buy my thing, you know, only listen to me.

And so if you're trying to vet the research that you're finding, um, that is definitely a way to be thinking about it in terms of let's say I'm just searching for how do I start a podcast, and then I see you know, marketing over coffee has some really good resources and it references all of these other people who have also done it, they're probably pulling from they've done their own research versus just I'm writing about this thing, I don't know anything about it, and therefore this is just my opinion. Yeah, that's the way to go. It's just so much better to have research like this that has been you know run through the ringer four or five times. And if you can get something like that and then get to a primary resource too, that's about as good as you can get. You really can't do much more than that.

Yeah. Um so I think in terms of the basics of researching, we've kind of covered it. I do just want to give uh a quick shout out. Hey Ty, I hope you're doing well. Uh, I think you had a birthday recently, happy birthday.

Um, but it is, you know, if you don't know a lot about the topic, definitely do your research. And if you're not sure where to start your research, then start with Googling it or putting it into a search engine so it comes back. But keeping in mind that people do pay a lot of money to get their content to show up first. Um, and you know, just sort of be aware of that. Think about the source, you know, is it an academic source?

Is it a news source? Is it a social media source? I'm going to go out on a limb and say you probably should not be doing your research on social media. If you are, you're probably getting not great information. Yeah, no, there's just way too much abuse on social media.

And that's, you know, the incentive to drive traffic for ad dollars just basically corrupts everything. You know, I I would give a plug out there for Wikipedia. I mean, you still have to verify that and vet that, but that at least is a good corpus of information. I mean, there's stuff over there. So it's it's funny you say that, because I was just talking about that this morning with Chris, and I was complaining about the accuracy of Wikipedia, and I was sharing this anecdote about a friend that I used to work with who was responsible for updating Wikipedia pages for uh the clients.

And so he went out on a limb and updated a Wikipedia page that said, I believe, and I may be misquoting this, but that his father um invented peeps, which was not true, but Wikipedia took that information in, and I believe it's still on there today that his father was the inventor of peeps. And it's one of those things I'm like, well, anybody can add information to Wikipedia, and it's not vetted. It's not well vetted. It is vetted, it's not well vetted, it's not peer reviewed the same way that an academic paper is. So, yes, Wikipedia tends to be the standard, but proceed with caution.

Oh, yeah, you have to have and you got to follow the secondary sources. You can't just trust a Wikipedia author. But I mean, come on, Wikipedia is not Reddit. You're talking about stuff that you can't believe at all. That would be Reddit.

That's uh and it even Reddit for me has gotten so much to the point where it's you just get you find out what people are fighting about. You don't even find out what the truth is, it's just people arguing about it. Um I would definitely put Reddit under the social media bucket of proceed with caution if that's where you're getting your information. Now that's not to say that everything on Reddit is unhelpful, but again, just sort of make sure you're doing your due diligence. Yeah, as you go well, and we should make a do a disclaimer too.

You should not be editing your client's stuff on Wikipedia. Like that's that's a big no no. That will land you in Wikipedia jail if we're gets out of that. Um I mean, to be fair, this was a good like 10 years ago, so it wasn't policed nearly as much as it is now. Yeah, yeah.

Now it's there's straight up they know where all the PR firms and they get blacklisted from day one. That's right. The good old yes, it's still the wild wild west. Make sure you keep your six shooter loaded and uh wear your hat. Oh my goodness.

All right. Well, I think unless there's any other questions or comments, that's it for this week's live broadcast. Um, Chris and John are gonna be holding it down for me for the next couple of weeks. Um, and I believe, let's see what we have coming up next week. And of course, my mouse just died, so that's always fun.

Um, next week, John, I don't know if you know this, you and Chris are going to be covering auditing Google Tag Manager. Um, because quite often we see that there's hundreds and hundreds of old tags in your tag manager account that you may not even know who set them up, or you may not even have access to them. So definitely gonna walk through how to best um determine what you need to keep. And then after that, you guys are gonna be covering auditing your content. All right, we got plenty going.

The week after that, I'll be at the Tweeter Center with Journey and Poison, so be sure to come check that show out. Stop it. Are you really? No, I'm totally making that up. That's completely.

Oh my god. I was actually jealous for a second. Yeah, that would be a hell of a show. No, I was when you were talking about uh auditing my content. I was just like, I when I hear audit, I just immediately start to nod off.

So I had to come up with this. I better find something damn funny in there. All right. And with that, uh that wraps up today's show. Thanks, everyone.

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