Category: Podcasting

  • Marketing Over Coffee: Google Reader, Pinterest, Programmatic Ads, and more

    In this week’s Marketing Over Coffee, we discuss all things Pinterest analytics, Google Reader getting killed off, and much more. Watch it here: Or subscribe to the show here.

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  • How to build podcasting audience

    Once upon a time, I did a talk on podcast audience building. We’ll have to go back to that well sometime soon, but in the meantime, Lon asked: @cspenn @chrisbrogan how about audience growth? I find discovery to be the biggest challenge in podcasting. Too many steps for listeners. — Lon Seidman (@lonseidman) February 6,…

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  • How I podcast

    Chris Brogan asked a while back how others do their podcasting, so I thought I’d share a few tips. Though it’s not apparent now on this website, I used to do a podcast back in the day called the Financial Aid Podcast, and managed to crank out 937 episodes before moving on to the pure…

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  • Have you tuned into Marketing Over Coffee lately?

    See what you’re missing! You can subscribe to Marketing Over Coffee on our website. Enjoy the coffee!

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  • Google Analytics Power Tip: Custom Social Media Segments

    To finish out the week, I’ve got a 4 minute video I did for this week’s Marketing Over Coffee episode on how to set up Google Analytics Advanced Traffic Segments for social media. If you want to see changes in individual networks over time, this is the way to go. If you’re not subscribed to…

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  • Marketing Over Coffee Live!

    This morning in place of the usual doughnut shop, John Wall and I did a Google+ hangout. It’s come a long way as a service and the ability to stream live on the air plus have it go to YouTube automatically makes it a wonderful content creation too with a minimum of editing. We obviously…

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  • The golden age of Podcasting is now

    On the last day of Blogworld, one of the panelists in a “state of podcasting” discussion made this amusing comment while lamenting the lack of growth of his own show: “things aren’t like they were in the golden age of podcasting”. I nearly hit my head laughing at the absurdity of that statement. Take a…

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  • Getting your audio podcast into Facebook and Google+

    Over the weekend at PodCamp NH, I gave a presentation about marketing your podcast. One of the little tidbits in there was how to load your podcast to Facebook and Google+. The trick with both of these services is that they have in-content video players, but no audio players. There are obviously apps in Facebook’s…

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  • How to Market Your Podcast

    This is a mindmap of my presentation at a recent PodCamp on How to Market Your Podcast. If you’d like to download a high resolution, printable PDF, click here.

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  • How to make better interview videos with Levelator and iMovie

    At a variety of events I’ve been to recently, people have been shooting videos using handheld video cameras, usually inside their smartphones. These devices are wonderful – compact, good quality video recorders, even recording in 1080p. However, they all suffer from one major deficiency: The sound is usually terrible. Why? Most smartphones simply have small,…

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