Podcasters Across Borders 2009 has wrapped up and the team of Mark Blevis and Bob Goyetche threw yet another impressive event. This year’s PAB theme was ostensibly bringing outside knowledge into the podcasting world, but the general subject of many of the presentations was on story more than anything – ways to more effectively communicate…
I figured I’d have some fun and provide a different perspective on the economy. Here’s a link to today’s special from the Financial Aid Podcast – my wishful presidential address. Did you enjoy this blog post? If so, please subscribe right now! Get this and other great articles from the source at www.ChristopherSPenn.com
Chris Brogan asks: But now, think about podcasting. Where is THAT going? If you can guess that one correctly, get back to us all. It’s been a crazy ride so far. Podcasting is going exactly where it should be going, which is away from “shiny object of the day, one solution will solve your problems”…
Image by lemoncat1 via Flickr A post by Chris Brogan inspired me to put a widget on my blog here describing what blogola I’ve received lately, as a way of disclosing potential conflicts of interest. You’ll see it on the side, under the photos. Blogola is a portmanteau of blog and payola, the practice of…
I’m happy to say that the Financial Aid Podcast just hit episode 800. Check out the episode – it’s 5 success stories powered by new media, ways in which new media has made a real difference.
What is worth paying for? In the world of an information economy, information is effectively free. This, of course, has broad implications for anyone generating intellectual property, such as writers, musicians, and media makers. Effectively free means this: it is possible to mass produce and mass distribute information at near zero cost, laws and artificial…
Learn to use the power of the Dark Side of the Force. Listen to the best marketing podcast ever produced in a doughnut shop with my friend and co-host John Wall. In this week’s episode, it’s a Google showdown between for-profits and non-profits, and why it will make your keyword costs go through the roof.…
Happy to say my Scholarship Search Secrets eBook was profiled on WCVB Boston 5 on the 6 o’clock news. That eBook, now in its fourth iteration, is one of the products of the Financial Aid Podcast – doing daily scholarship searches for 3 years makes you good at finding scholarships! Original blog post and eBook…
This week’s Marketing Over Coffee (the best marketing podcast ever recorded in an oven toasted goods shop with co-host John Wall) features discussions of free, messaging failures, and other great fun. If you haven’t tuned in, head on over and get your cup of marketing. Did you enjoy this blog post? If so, please subscribe…
For those thinking about audio podcasting as an effective sales mechanism, master sales trainer Dan Kennedy has an interesting perspective on audio as a marketing tool. Granted, in his blog post, he’s talking about CDs and not digital delivery, but the points about why sales folks should be delivering audio as a sales mechanism are…
