Ten years ago, in a Dunkin Donuts in Natick, Massachusetts, John Wall and I started up our first marketing podcast, Marketing Over Coffee. We’d each done work with audio previously; I’d been doing a financial aid-related show and John was doing The M Show. Marketing Over Coffee was borne of us wanting to do something…
An old but good article on Social Media Examiner was shared recently about podcasting tips that I’d contributed to in 2012, about how to understand our podcast audience. Much has changed since that article, so I thought I’d refresh the advice for the present day. Mobile Still Matters The percentage of your audience that uses…
I had the privilege and pleasure to speak at Jeff Pulver’s Age of Messaging on the Net (MoNage) conference this week with my friend, colleague, and PodCamp co-founder Chris Brogan. While we covered a wide range of topics in our 30 minute discussion, I wanted to highlight one key point, the one thing most podcasters…
Last week, one of my employees said that they would prefer audio versions of content for their lengthy commute. That got me thinking – while I don’t have time to custom-record every blog post I write, I could easily generate audio versions of my blog using Watson. I’ve been experimenting with IBM’s Watson Developer Cloud,…
In this week’s Marketing Over Coffee video special, check out our suggested tips for Facebook Instant Articles, AMP tips, and much more, including some special advice you can only get by tuning in. Not subscribed to Marketing Over Coffee? Subscribe here in iTunes.
One of the perennial questions I’ve gotten as a veteran podcaster is, “What is the best microphone for podcasting?”. There are three answers to this question. Answer 1: Like the best camera, the best microphone is the one you have with you when you want to record some audio. In the era of nearly ubiquitous…
Podcasting has found new favor with the marketing world. Marketers are creating podcasts left and right, but are spending so much time on creating it that they forget to market it. This series is for you, so that people listen or watch your new creation. In today’s installment, let’s talk about measuring the success of…
Podcasting has found new favor with the marketing world. Marketers are creating podcasts left and right, but are spending so much time on creating it that they forget to market it. This series is for you, so that people listen or watch your new creation. Today, let’s switch over from the strategic perspective to the…
Podcasting is the new darling of the marketing world – a genre that’s been around for over a decade, but only now is getting serious attention. If you’re thinking about starting a podcast, this series is for you, on how to market your new podcast. In order to achieve your business goals, ultimately your podcast…
Podcasting is hot. The business world wants a piece of a huge and ever-growing audience. I’ve been podcasting for over 10 years, and it’s never gotten as much attention as it is today. In this series, we’re examining how to market your podcast. In order to achieve your business goals, ultimately your podcast has to…
