Summary In today's episode, I walk through the three main categories of music licensing for podcasts and where to find legal sources. Here's what this means for you. You avoid six-figure infringement bills and support artists properly when you grasp how performance rights and mechanical rights work and which agencies enforce them. You'll also learn…
Lindsay asks, “What are your suggestions/best practices for a podcast landing page?” Podcast landing pages need to do three things. First, explain why someone should give you any of their time, even a minute. What’s in it for them? Second, it should present an option for listening that the listener can use. Third, you should…
Summary In today's episode, I walk through three best practices for building a podcast landing page that converts visitors into listeners. Here's what this means for you. You'll discover how treating your podcast like a product and leading with listener-focused value dramatically improves subscriptions. You'll also learn these concepts: writing a short, unambiguous reason to…
Mitch asks, “What’s the best leveling software for podcasting? What are the recommended techniques and settings?” Way back in the day, everyone and their cousin used something called the Levelator. That has since been discontinued; in its place, I use the desktop edition of Auphonic, the multitrack edition. Watch the video for details and a…
Summary In today's episode, I walk through the best leveling software for podcasting along with recommended techniques and settings. Here's what this means for you. You gain the ability to produce consistently clear audio that stays comfortable to listen to in any environment, from quiet home offices to noisy commutes. You'll also learn these concepts:…
Summary In today's episode, I walk through analyzing the Johns Hopkins COVID-19 dataset in R to compute velocity and acceleration of case and death counts over time. Here's what this means for you. You gain a reusable derivative-based framework that turns any raw time series into a clear story about whether a trend is speeding…
Summary In today's episode, I break down how to hire a qualified data scientist or agency partner when your organization lacks that expertise. Here's what this means for you. You gain a practical framework for evaluating candidates across six critical skill areas so you avoid costly mis-hires in a notoriously tight talent market. You'll also…
Summary In today's episode, I walk through every stage of the data science lifecycle and explain why each step matters. Here's what this means for you. You get a clear roadmap for turning raw questions into tested, deployable models you can defend. You'll also learn these concepts: why defining the problem and stating a provable…
Summary In today's episode, I explain what data science really is, how it differs from analytics and AI, and why the scientific method sits at its core. Here's what this means for you. You'll see why applying rigorous hypothesis testing in your marketing efforts leads to reproducible, reliable insights instead of guesses. You'll also learn…
Summary In today's episode, I tackle a listener's question about whether to make a big splash with a messaging rebrand or quietly update marketing channels. Here's what this means for you. You'll discover a customer-first principle that decides whether any corporate initiative deserves a public launch. You'll also learn these concepts: how the WIIFM test…
