Celebrating 10 Years of Marketing Over Coffee

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Ten years ago, in a Dunkin Donuts in Natick, Massachusetts, John Wall and I started up our first marketing podcast, Marketing Over Coffee. We’d each done work with audio previously; I’d been doing a financial aid-related show and John was doing The M Show. Marketing Over Coffee was borne of us wanting to do something else, something different. At the time, there were just a handful of marketing podcasts such as Mitch Joel’s Six Pixels of Separation and John Jantsch’s Duct Tape Marketing Podcast.

We started as an interview show simply as a way to make sure we were consistent, the podcasting equivalent of workout buddies. Over time, the show has evolved as we’ve changed careers (several times), moved homes, changed industries (several times), and evolved our understanding of the wonderful world of marketing.

The show has changed significantly more as technology has changed. Back when the show started:

  • There was no iPhone. The iPhone wouldn’t be released until September of 2007.
  • Facebook had a scant 30 million users.
  • MySpace was the reigning king of social media at 68 million users.
  • Twitter wasn’t a company yet, just an internal service at Odeo, a podcasting company.

Here we are, a decade later, when smartphones rule our lives, Facebook owns a good chunk of the Internet itself, MySpace is gone, and Twitter has had its glory days.

A few highlights of the show over the years:

The early years: 2008:

Marketing Over Coffee

Live show taping at Hubspot:

Marketing Over Coffee

Broadcasting from the floor of Dreamforce:

MoC at Dreamforce 2012

Named the #1 rated marketing podcast by Inc. Magazine:

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We’ve enjoyed 479 episodes so far, with many more on the way. I’m thankful to you, the listeners of the show, for staying with us for 10 years, and hope you’ll stay subscribed for another 10, or however long the show runs. John and I don’t have any plans to stop doing the show, or to stop being marketers.

If you’re not already listening, subscribe on iTunes, get the complete back catalog with the iOS app, listen on Android with Stitcher, visit the website for the newsletter, and join the LinkedIn Group.

Thanks again for joining us on this decade-long ride.

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5 responses to “Celebrating 10 Years of Marketing Over Coffee”

  1. Congratulations on the amazing journey! Glad to have known about it since the early days and to have grown with you guys. On behalf of your fans, thank you for what you do. It’s a major service to the marketing and podcasting industries.

  2. Fabrizio Faraco Avatar
    Fabrizio Faraco

    Well done Christopher! Being a visionary paid back!

  3. Tim Brechlin Avatar
    Tim Brechlin

    Congratulations, guys.

    One quick quibble: The iPhone was released in June of 2007. I remember this because I got married in July of 2007 and my best man had one. 🙂

  4. Congratulations gentlemen – promise me you’ll never stop producing your excellent show!

  5. I’ve always been thankful to you for sharing your smarts. I’ve been with you since the start.

    Happy 10th. Keep on podcasting in the free world.

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