Mitch asks, “With the return of the Levelator, what’s the best audio leveling solution for podcasting?” For those unfamiliar, the Levelator is a piece of software that promises one-click cleanup of audio to ready it for podcasting. Other solutions, such as Auphonic, do similar tasks – but the Levelator is free. And for those who…
Summary In today's episode, I compare popular audio leveling tools for podcasting, including the Levelator, Auphonic, and Camtasia's built-in leveler, by testing each across four different microphone sources. Here's what this means for you. You'll find out which free or affordable tool gives you the best one-click audio polish for your podcast. You'll also learn…
Lindsay asks, “Have you ever done any spends to increase podcast reach? Is there anything like a Facebook boost for podcasts?” For Marketing Over Coffee, we spend a hundred bucks or so a month on the show name and category. If your podcast has a decent website, treat it like any other web property. You…
Summary In today's episode, I break down how to promote and advertise your podcast using paid ads, SEO, and email newsletters. Here's what this means for you. You'll discover practical tactics to grow your audience and demonstrate real value to sponsors. You'll also learn these concepts: how to treat your podcast landing page like any…
Jason asks, “What are the precautionary steps if I need to change the title, description, artwork and such for a podcast so I can avoid losing momentum and not break anything with the new version of the show? What are the implications for being discovered in the podcast searches?” Treat this like any move. Avoid…
Summary In today's episode, I walk through the precautionary steps for rebranding a podcast—including changing the title, description, and artwork—without losing search visibility or audience momentum. Here's what this means for you. You can rebrand your show smoothly by treating it like a website migration, keeping the RSS feed stable, and giving listeners a structured…
Summary In today's episode, I break down why struggling with hypothesis formation is rarely about having too little data and almost always about skipping the foundational steps of the scientific method. Here's what this means for you. You gain a clear framework for crafting testable, single-condition hypotheses that produce reliable, actionable marketing insights. You'll also…
Summary In today's episode, I break down what it really means to be a citizen data scientist, exploring both interpretations and the hidden risks that come with applying data science skills to causes outside your professional expertise. Here's what this means for you. You gain a practical framework for knowing when your data science contributions…
Paul asks, “What’s your recommended audio, video, and lighting setup for webinars and events?” Great question. As David Tames once taught, great video begins with great audio. Get the mic near your mouth! Lighting will do more to improve video quality than almost any camera, as long as the camera isn’t absolute junk. Go for…
Jenna asks, “Where are some good sources of music for your podcast?” Let’s talk licensing for a bit. Disclaimer: I am not a lawyer. First, there are two sets of rights you have to know. Performance rights give you the right to use the music itself, to use its copyright. Mechanical rights give you the…
