Summary In today's episode, I walk through the newest features in TechSmith Camtasia 2021 and highlight which ones are actually worth your time. Here's what this means for you. You'll see which updates genuinely improve your editing workflow and which ones you can safely ignore. You'll also learn these concepts: how proxy video creates smoother…
Summary In today's episode, I explore podcast advertising best practices with John from Marketing Over Coffee, covering the biggest mistakes advertisers make and the most common mistakes podcast hosts make. Here's what this means for you. You'll understand whether sponsoring a podcast or building your own makes more sense for your business, and how to…
Welcome to 2020 Rewind! In this series, we’re taking a look at the year that was and the wonderful shows and podcasts that had me on as a guest this past year. A fair amount of the time, I’d rather read than listen, but podcasts, live streams, webinars, and videos were how we made media…
Summary In today's episode, I take you behind the scenes of Marketing Over Coffee, a 14-year-running podcast, with producer John Wall sharing his complete production workflow from recording through post-production and distribution. Here's what this means for you. You gain a practical masterclass in the tools, gear, and techniques that keep a professional podcast running…
Summary In today's episode, I recommend Microsoft Clarity as a free, simple way to see what visitors actually do on your website. Here's what this means for you. You get session recordings, heat maps, and UX diagnostics that go far beyond what Google Analytics offers, helping you fix real friction points on your site. You'll…
Summary In today's episode, I walk through the major social media tools in my technology stack, organized by role from data collection to content creation. Here's what this means for you. You'll see how selecting tools that fit your personal workflow matters far more than chasing the so-called best in class. You'll also learn these…
Summary In today's episode, I unbox and test the new Bose QuietComfort earbuds with a hands-on noise cancellation comparison against several competitors. Here's what this means for you. You'll get an honest, real-world assessment of whether these earbuds justify their premium price based on actual performance rather than marketing claims. You'll also learn these concepts:…
Summary In today's episode, I walk through a practical toolkit for capturing and centralizing ideas across different formats so nothing slips away. Here's what this means for you. You get a ready-made system for grabbing screenshots, photos, written notes, and voice memos and making them searchable later. You'll also learn these concepts: how AI-powered photo…
Summary In today's episode, I explain how to grow a personal brand without turning every speaking opportunity into a self-serving commercial. Here's what this means for you. You learn to become a conduit for the work rather than the center of attention, which paradoxically builds more trust and attracts more business than constant self-promotion. You'll…
Summary In today's episode, I walk through how to prioritize building a Martech stack that you can grow over time. Here's what this means for you. You'll gain a clear four-step framework for evaluating vendors so you avoid lock-in and pick tools that actually work together. You'll also learn these concepts: why aligning with your…
