Category: Marketing Technology

  • Mind Readings: Authenticity Means Flaws

    In today’s episode, I discuss the rising trend of AI-generated content. You’ll learn why authentic, unedited content may be the key to standing out in a crowded digital world. You’ll gain insights on how to use your own image, flaws and all, to create a more genuine connection with your audience. Can’t see anything? Watch…

    Continue reading โ†’

  • You Ask, I Answer: Why Do Language Models Have So Much Trouble With Facts?

    In today’s episode, I dive into why large language models (like ChatGPT) sometimes provide incorrect information. You’ll learn how these models are trained and the limitations that lead to factual errors. You’ll also gain insights into how to get more reliable answers from these fascinating tools. Can’t see anything? Watch it on YouTube here. Listen…

    Continue reading โ†’

  • Almost Timely News: Recipes vs. Principles in Generative AI (2024-03-03)

    Almost Timely News: Recipes vs. Principles in Generative AI (2024-03-03) :: View in Browser ๐Ÿ‘‰ Missed my last Intro to Generative AI webinar? Catch the next one for free on March 19. Register here! Content Authenticity Statement 95% of this week’s newsletter was generated by me, the human. You’ll see some outputs from Gemini in…

    Continue reading โ†’

  • So What? Setting up Matomo Analytics in 2024

    Summary In today's episode, I walk through Matomo Analytics as a privacy-friendly alternative to Google Analytics 4 and explain how to set it up in parallel with your existing analytics. Here's what this means for you. You'll gain a simpler, directionally accurate way to answer basic website questions without battling GA4's complex interface. You'll also…

    Continue reading โ†’

  • Mind Readings: Hacking Social Media Algorithms

    In today’s episode, we debunk the myth of hacking social media algorithms. You’ll learn why chasing secret tricks is a waste of time and how focusing on the fundamentals leads to sustainable success. Discover the key elements the algorithms consider and how to work with them instead of against them. Can’t see anything? Watch it…

    Continue reading โ†’

  • You Ask, I Answer: AI Works And Copyright?

    In today’s episode, we tackle the complexities of AI and intellectual property rights. You’ll learn about potential legal challenges when using AI in your work. You’ll gain insights into how to protect your creative output and understand the limitations of current AI detection systems. Don’t miss this important discussion on the intersection of technology and…

    Continue reading โ†’

  • Almost Timely News: Principles-Based Prompt Engineering (2024-02-25)

    Almost Timely News: Principles-Based Prompt Engineering (2024-02-25) :: View in Browser Check out these two new talks, free for you to enjoy: ๐Ÿ‘‰ Predictive Analytics and Generative AI for Travel, Tourism, and Hospitality ๐Ÿ‘‰ Building the Data-Driven, AI-Powered Customer Journey for Retail and Ecommerce Content Authenticity Statement 95% of this week’s newsletter was generated by…

    Continue reading โ†’

  • Almost Timely News, Febuary 18, 2024: From Comment to Content

    Almost Timely News: From Comment to Content (2024-02-18) :: View in Browser Check out these two new talks, free for you to enjoy: ๐Ÿ‘‰ Predictive Analytics and Generative AI for Travel, Tourism, and Hospitality ๐Ÿ‘‰ Building the Data-Driven, AI-Powered Customer Journey for Retail and Ecommerce Content Authenticity Statement 90% of this week’s newsletter was generated…

    Continue reading โ†’

  • Mind Readings: Most Analytics Data is Wasted

    In today’s episode, we’re diving deep into the often overlooked truth of analytics โ€“ the vast majority are unused and unactionable. You’ll learn why “analytics without action is distraction” and how this mindset shift can revolutionize your approach to data. Discover the transformative power of generative AI in making your data-driven customer journey not just…

    Continue reading โ†’

  • Almost Timely News, February 4, 2024: What AI Has Made Scarce

    Almost Timely News: What AI Has Made Scarce (2024-02-04) :: View in Browser ๐Ÿ‘‰ Register for my newly updated Generative AI for Marketers course! Use ALMOSTTIMELY for $50 off the tuition Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. When I do use AI, I will disclose it prominently.…

    Continue reading โ†’