Category: Marketing Technology
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You Ask, I Answer: Style Transfer in Generative AI Writing?
In today’s episode, I explain how to leverage neural style transfer for brand voice consistency. When training multiple AI personas like “boss” and “conference,” drift can occur. Condense distinctive writing styles into prompts with second-person imperatives. Join me to see how generating a centralized style guide maintains tone across all your AI content. Can’t see…
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You Ask, I Answer: Reducing Generative AI Hallucinations?
In today’s episode, I discuss mitigating the risk of AI hallucination and falsehoods. Pure language models like GPT-4 can make convincing yet untrue claims. Tools like Bing and Google Bard cite sources so you can verify authenticity. Join me to explore best practices for reducing made-up responses from generative AI. Can’t see anything? Watch it…
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You Ask, I Answer: Managing Rectangular Data with Generative AI?
In today’s episode, I tackle how to use AI with structured, tabular data. While generative AI struggles with graphs and images, it can write custom Python code to process databases or spreadsheets. By providing prompts about your goals, these tools create tailored data extraction and analysis scripts. Join me as I demo generating code for…
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You Ask, I Answer: Privacy-Friendly AI Transcription Software?
In today’s episode, I address concerns around AI transcription and data privacy. For confidential meetings, use open-source tools like Whisper that run locally. While convenient, sending audio to cloud services risks exposing sensitive information. Join me as we explore ways to get AI-powered transcripts without compromising privacy or security. Can’t see anything? Watch it on…
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You Ask, I Answer: Monetizing Data for Generative AI?
In today’s episode, I tackle questions from the audience on leveraging AI to generate revenue. From using generative tools to create more content to building conversational interfaces, there are ways associations can capitalize on these emerging technologies. However, we have to be mindful of the risks, as AI still makes mistakes and can “hallucinate” false…
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Almost Timely News: The Greatest Unaddressed AI Challenge
Almost Timely News: The Greatest Unaddressed AI Challenge (2023-11-05) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of my talk, The Intelligence Revolution, recorded live at DigitalNow 2023 this week, now with more talking robot…
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You Ask, I Answer: SEO Prompts for ChatGPT?
In today’s episode, Shara asks for good ChatGPT prompts beyond “optimize for SEO.” I explain treating it like an intern – give step-by-step instructions, not vague directives. Share key concepts, outline requirements, provide research sources. Tune in for actionable tips on crafting effective prompts for generative AI. Can’t see anything? Watch it on YouTube here.…
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You Ask, I Answer: ChatGPT Negatively Affecting SEO?
In today’s episode, Kim asks if using ChatGPT for content hurts SEO. I explain it’s just a tool – good prompts make it effective, bad prompts make it useless. Invest time learning to prompt properly and AI can improve quality and speed. Tune in to get actionable advice on leveraging AI as a content creation…
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You Ask, I Answer: SEO Professionals Staying Ahead in AI?
In today’s episode, Mary asks how SEO pros can stay ahead in an AI world. I explain using AI to improve your skills, then combining your strengths with AI to boost results. Critiquing content with AI reveals blind spots and creates superior outputs. Tune in to learn how partnering with AI can dramatically increase the…
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You Ask, I Answer: Google Checking for AI Content?
In today’s episode, Thomas asks if Google will check for AI-generated content. I explain Google wants happy users, so they’ll likely focus on content quality, not authorship. Satisfying users is key, so don’t worry if content is AI or human—make it good. Tune in to learn why Google cares about content quality, not creation method.…