Category: Marketing Technology

  • So What? Fixing Up Email Deliverability

    Summary In today's episode, I walk through how to set up SPF, DKIM, and DMARC email authentication protocols for HubSpot to fix deliverability issues. Here's what this means for you. You gain a clear path to keeping your marketing emails out of spam folders ahead of Google and Yahoo's new 2024 requirements. You'll also learn…

    Continue reading โ†’

  • Mind Readings: Where is Apple in Generative AI?

    In today’s episode, we’re discussing Apple’s strategy in the generative AI space. You’ll gain insights into the capabilities of Apple’s neural engine, the innovative architecture of their M-series chips, and the significant implications for AI and machine learning. Learn about Apple’s approach to integrating AI into their devices, offering not just more power, but also…

    Continue reading โ†’

  • Mind Readings: AI and Government Data

    In today’s episode, we explore the transformative potential of AI in making complex government data accessible and useful. You’ll learn about the challenges of working with government-published data and how generative AI, like large language models, can revolutionize this process. Discover how AI can convert poorly formatted governmental records into valuable, analyzable data, opening up…

    Continue reading โ†’

  • Almost Timely News, January 7, 2024: Should You Buy a Custom GPT?

    Almost Timely News: Should You Buy a Custom GPT? (2024-01-07) :: View in Browser ๐Ÿ‘‰ Register for my new Generative AI for Marketers course! Use ALMOSTTIMELY for $50 off the tuition Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. When I use AI, I will disclose it prominently. Learn…

    Continue reading โ†’

  • Almost Timely News, December 24, 2023: Why Mistral’s Mixture of Experts is Such a Big Deal

    Almost Timely News: Why Mistral’s Mixture of Experts is Such a Big Deal (2023-12-24) :: View in Browser ๐Ÿ‘‰ Register for my new Generative AI for Marketers course! Use ALMOSTTIMELY for $50 off the tuition Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. When I use AI, I will…

    Continue reading โ†’

  • Almost Timely News, December 17, 2023: Improving the Performance of Generative AI Prompts

    Almost Timely News: Improving the Performance of Generative AI Prompts (2023-12-17) :: View in Browser ๐Ÿ‘‰ Register for my new Generative AI for Marketers course! Use ALMOSTTIMELY for $50 off the tuition Content Authenticity Statement 90% of this newsletter’s content was generated by me, the human. Some of the prompt responses in the opening are…

    Continue reading โ†’

  • You Ask, I Answer: How Not To Use Generative AI In Healthcare?

    In today’s episode, I share critical dos and don’ts for using AI in healthcare. You’ll learn why models shouldn’t operate unsupervised, and how to maintain data privacy. I’ll explain the risks of third-party systems, and why local models may be best. You’ll benefit from understanding disclosure needs, and the “money or your life” concept from…

    Continue reading โ†’

  • You Ask, I Answer: Experimenting with Generative AI?

    In today’s episode, you’ll learn why I think experimenting with local AI models can benefit you. I’ll explain how using open weights models locally allows you to maintain data privacy and save on costs. You’ll discover why censorship in foundation models damages performance, and how an adversarial model approach lets you constrain outputs while preserving…

    Continue reading โ†’

  • Mind Readings: Generative AI For Marketers Course

    In today’s episode, I introduce my new generative AI course designed to equip you with strategic and tactical skills. You’ll learn AI concepts and prompts, mitigate risks, sell AI internally, and prepare your career. With exercises and templates, you’ll gain hands-on experience to become an AI leader. I believe this course provides unmatched value –…

    Continue reading โ†’

  • You Ask, I Answer: Generative AI Time Savings?

    In today’s episode, I reveal major time savings from AI. You’ll learn the “3x rule” for automation and how to build a task list. I explain approaches to eliminate repetitive work – from writing code to summarization. You’ll benefit from higher quality outputs while skipping manual effort. Join me for actionable tips to leverage models…

    Continue reading โ†’