Category: Marketing Technology

  • You Ask, I Answer: More Work for Humans in the Age of AI?

    In today’s episode, we explore the complex relationship between AI and the workforce. You’ll hear my honest take on whether AI will eliminate work or usher in a new age of opportunity. We’ll discuss the urgent need to adapt… and some surprising ways AI might change everything. Can’t see anything? Watch it on YouTube here.…

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  • Mind Readings: Anticipating and Mitigating Criticism Using Generative AI

    In today’s episode, I’m showing you how to outsmart online critics with the help of AI. You’ll learn how to predict negative reactions and proactively strengthen your content. Become a better writer and reduce the risk of online backlash. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3…

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  • You Ask, I Answer: Why Roles Work in Generative AI Prompts?

    In today’s episode, we’re tackling the challenges of language models and how to get the best results. You’ll learn how to craft prompts that unlock more reliable and helpful responses. Discover the secret of “roles” and how it dramatically improves output quality. If you want less frustration and more value from AI tools, this is…

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  • Almost Timely News, March 24, 2024: A Guided Tour of the Most Powerful Generative AI Model Google Offers

    Almost Timely News: A Guided Tour of the Most Powerful Generative AI Model Google Offers (2024-03-24) :: View in Browser Check out these two new talks, free for you to enjoy: ๐Ÿ‘‰ Predictive Analytics and Generative AI for Travel, Tourism, and Hospitality ๐Ÿ‘‰ Building the Data-Driven, AI-Powered Customer Journey for Retail and Ecommerce Content Authenticity…

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  • So What? How to Identify Marketing Opportunities With Generative AI

    Summary In today's episode, I walk through how to use the 5P framework combined with generative AI to identify marketing opportunities from existing data sets. Here's what this means for you. You'll discover how to turn raw survey data, search trends, and ideal customer profiles into actionable campaign ideas without needing a data scientist on…

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  • Mind Readings: The Two Ingredients for Success in the Age of AI

    In today’s episode, discover the key elements that will determine your success in the world of generative AI. You’ll learn how to use data and ideas to your advantage, maximizing your creative output and personal achievements. This is a must-watch for anyone who wants to excel! Can’t see anything? Watch it on YouTube here. Listen…

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  • Mind Readings: AI Model Scale, Scope, and Capability

    In today’s episode, we’re diving into the relationship between AI model size and its ability to tackle complex challenges. You’ll learn how the latest advancements in AI technology could change what tasks machines can perform. If you work with AI or are curious about its growing capabilities, this is a must-watch! Can’t see anything? Watch…

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  • Mind Readings: How AI Will Consume Jobs

    In today’s episode, we’re tackling a big concern for many workers: how will AI reshape the workforce? You’ll get clear insights into the potential changes in the near future. You’ll learn how to assess your own job’s risk and the proactive steps you can take to stay ahead of the curve. Don’t miss this essential…

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  • So What? How to Migrate Your Universal Analytics

    Summary In today's episode, I walk through whether you should migrate your Universal Analytics data before Google's deadline, along with the four practical options to actually do it. Here's what this means for you. You learn to avoid wasting time and money on data exports you don't need by applying the 5P framework before you…

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  • Almost Timely News, March 10, 2024: The Intelligence Revolution

    Almost Timely News: The Intelligence Revolution (2024-03-10) :: View in Browser ๐Ÿ‘‰ Missed my last Intro to Generative AI webinar? Catch the next one for free on March 19. Register here! Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human, despite my best efforts to the contrary. Learn why this…

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