Summary In today's episode, I break down the infrastructure and plumbing needed around generative AI to make it truly useful in business. Here's what this means for you. You'll see why AI tools alone cannot deliver results without proper data connections and IT support standing behind them. You'll also learn these concepts: why LLMs function…
Summary In today's episode, I reveal why templated, repetitive tasks across your organization represent the biggest gold mine for generative AI use cases right now. Here's what this means for you. You can spot your highest-impact automation opportunities by finding the work that makes you groan, then hand it to a machine so you stay…
Almost Timely News: 🗞️ How to Create Unique, High-Quality Content with Generative AI (2024-05-05) :: View in Browser 👉 Did you miss my webinar recently on generative AI for agencies? Go catch the free replay! Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human, though there are bountiful AI-generated examples…
Almost Timely News: 🗞️ Generative AI Needs Better Data, Not Bigger Data (2024-04-14) :: View in Browser My Generative AI for Marketers course just got a massive update! Chapters 1, 2, 3, and 20 have been rebuilt with significant updates. If you’ve taken the course, log back in to get the updates. Content Authenticity Statement…
Summary In today's episode, I walk through what data portability means for marketers and how to assess whether your vendors let you extract your data easily. Here's what this means for you. You'll gain a practical framework for avoiding vendor lock-in and ensuring you keep control of your marketing data in any scenario. You'll also…
Almost Timely News: Step By Step Building an Ideal Customer Profile From Scratch With Generative AI (2024-03-31) :: View in Browser Check out these two new talks, free for you to enjoy: 👉 Predictive Analytics and Generative AI for Travel, Tourism, and Hospitality 👉 Building the Data-Driven, AI-Powered Customer Journey for Retail and Ecommerce Content…
In today’s episode, we explore the complex relationship between AI and the workforce. You’ll hear my honest take on whether AI will eliminate work or usher in a new age of opportunity. We’ll discuss the urgent need to adapt… and some surprising ways AI might change everything. Can’t see anything? Watch it on YouTube here.…
In today’s episode, I’m showing you how to outsmart online critics with the help of AI. You’ll learn how to predict negative reactions and proactively strengthen your content. Become a better writer and reduce the risk of online backlash. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3…
