Category: Marketing Technology

  • You Ask, I Answer: Retrieval Augmented Generation for Tax Law?

    In today’s episode, we dive into the intricacies of using generative AI in tax law. You’ll learn about the integration of new regulations into AI models, and the dual approach of fine-tuning and retrieval-augmented generation needed for accuracy. Discover the challenges and techniques involved in making AI adapt to the latest tax laws for 2023.…

    Continue reading โ†’

  • Mind Readings: Streaming, SaaS, Ownership, and Backups

    In today’s episode, we explore the surprising reality of digital ownership in a subscription-based economy. You’ll learn about the ephemeral nature of digital content on platforms like Netflix and the App Store, and how it affects our perception of ownership. I’ll share personal experiences and insights into why having a backup plan for essential services…

    Continue reading โ†’

  • Almost Timely News, January 28, 2024: Copyright Must NEVER Apply to AI-Made Works

    Almost Timely News: Copyright Must NEVER Apply to AI-Made Works (2024-01-28) :: View in Browser ๐Ÿ‘‰ Register for my newly updated Generative AI for Marketers course! Use ALMOSTTIMELY for $50 off the tuition Content Authenticity Statement 95% of this week’s newsletter was generated by me, the human. You’ll listen to some AI-generated music and see…

    Continue reading โ†’

  • So What? Google Analytics 4 Audit Basics

    Summary In today's episode, I walk through Google Analytics 4 audit basics, covering which data to inspect in the admin, how to interpret core metrics like channel groupings and source/medium reports, and best practices for judging the health of your install. Here's what this means for you. You'll get a practical framework for catching tracking…

    Continue reading โ†’

  • You Ask, I Answer: Content Curation Tactics?

    In today’s episode, Noel asks about effective content curation strategies, particularly for social media marketing. You’ll learn about both manual and automated methods to curate content, including the use of various tools and systems like SEMRush and Ahrefs. Discover the importance of defining your purpose and measuring performance to make your content curation efforts more…

    Continue reading โ†’

  • Mind Readings: Generative AI’s Superpower Isn’t AI

    In today’s episode, we explore the remarkable capabilities of generative AI, particularly in the realm of programming and task automation. You’ll learn how combining tools like ChatGPT with programming languages can create custom software solutions for complex tasks, from data processing to summarization. Discover the potential of using AI to generate coding scripts, enabling you…

    Continue reading โ†’

  • You Ask, I Answer: Content Curation Tactics?

    Summary In today's episode, I walk through effective ways to do content curation, comparing manual and automated workflows and showing why purpose beats tool selection every time. Here's what this means for you. You stop wasting hours on curation that produces no measurable result by defining your purpose and performance metrics before picking any software.…

    Continue reading โ†’

  • Almost Timely News, January 21, 2024: Prompt Engineering and Latent Space

    Almost Timely News: Prompt Engineering and Latent Space (2024-01-21) :: View in Browser ๐Ÿ‘‰ Register for my newly updated Generative AI for Marketers course! Use ALMOSTTIMELY for $50 off the tuition Content Authenticity Statement 98% of this week’s newsletter was generated by me, the human. There’s some AI generated artwork in the opening piece. Learn…

    Continue reading โ†’

  • You Ask, I Answer: Retrieval Augmented Generation vs Fine-Tuning?

    In today’s episode, Jay seeks clarity on the differences between retrieval-augmented generation and fine-tuning in language models. You’ll learn how these techniques compare and contrast, each playing a unique role in enhancing AI’s capabilities. Discover the metaphor of ‘recipes versus ingredients’ to understand how fine-tuning and retrieval-augmented generation can improve your AI’s performance. Tune in…

    Continue reading โ†’

  • Almost Timely News, January 14, 2024: The Future of Generative AI is Open

    Almost Timely News: The Future of Generative AI is Open (2024-01-14) :: View in Browser ๐Ÿ‘‰ Register for my new Generative AI for Marketers course! Use ALMOSTTIMELY for $50 off the tuition Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. When I use AI, I will disclose it prominently.…

    Continue reading โ†’