Summary In today's episode, I unpack what vibe marketing really is beyond the hype, including the heavy preparation and tools like N8N that power autonomous AI-driven marketing workflows. Here's what this means for you. You gain a realistic understanding of how generative AI marketing actually works so you avoid wasted budgets and runaway campaigns. You'll…
Out of all the announcements at Google I/O yesterday, which do we care about as marketers? AI mode is basically LLM-based “search”. You have a full, regular chat – which means regular search results are gone. For now, it’s a tab in Google search results. The Google team said they’ll migrate features to the core…
Summary In today's episode, I break down how to explain AI agents clearly using a food analogy and the by-you, with-you, for-you framework. Here's what this means for you. You'll spot the difference between workflows, automations, and agents so you stop overpaying for mislabeled tools. You'll also learn these concepts: how every great agent grows…
Summary In today's episode, I walk through part two of building a puzzle game app as a non-technical marketer, focusing on library construction and best practices documents for an AI coding assistant. Here's what this means for you. You'll learn how to compile a comprehensive knowledge base of coding best practices that preloads your AI…
Summary In today's episode, I walk through part one of a five-part series on using generative AI to build software applications, focusing on the requirements gathering phase through a fun emoji-guessing game project. Here's what this means for you. You discover how marketers can leverage AI to create interactive content that defies summarization and captures…
Summary In today's episode, I walk through the first part of a multi-part content audit by gathering newsletter performance data from Substack and Google Analytics and merging it with a Python script that Claude AI generates. Here's what this means for you. You gain a reusable framework for consolidating messy marketing data so you can…
Summary In today's episode, I answer a viewer's question about automating the process of crafting prompts for specialized use cases that involve API calls to platforms like LinkedIn. Here's what this means for you. You'll discover that you need tool-handling infrastructure to extend AI capabilities, and your existing API can become a revenue-generating AI tool…
Summary In today's episode, I walk through why you need backup plans for your generative AI tools and services before today's market leader vanishes overnight. Here's what this means for you. You protect your business operations from the very real risk that any single AI provider could shut down without warning. You'll also learn these…
Summary In today's episode, I break down how system prompts work in AI models like Claude and Gemini and why they silently shape every response you get. Here's what this means for you. System prompts run before your input and override your instructions, so when an AI refuses or behaves unexpectedly, the hidden system prompt…
Summary In today's episode, I explore how generative AI models are evolving to handle non-language tasks through built-in tool handling and function calling. Here's what this means for you. You'll understand why this shift creates a massive new market for tool makers and API builders while letting AI focus on what it does best. You'll…
