One of the four pillars of “responsible” or “ethical” AI is accountability. (I put those in quotes because they’re such squishy terms) Accountability is simple: someone stands behind what the machine does. Like all things, you make your best faith effort to ensure the machine does what it says it does, you inform the user…
The more I use AI the more open source I become Everyone’s got a service to pay for Look at the foundations. People love the lumascapes of all the companies in a space, made most famous by Scott Brinker’s MarTech landscape. But when I look at the AI specific ones, I see something different: wrappers…
How would you like to double your ROI on your MarTech stack without spending any additional money? I’ve got an easy, straightforward method for you, using just about any AI tool you have access to that has Deep Research capabilities. (Perplexity, OpenAI ChatGPT, Gemini, Anthropic Claude, etc.) Step 1: Either with video or screenshots, open…
Using AI to generate content is like taking your Rolls Royce or your Bugatti to the grocery store. Yes, it can do that. It will get the job done, and done in style. But that’s not even remotely close to what it’s capable of. At the 2024 MarketingProfs B2B Forum, I suggested a few other…
Substack Sync for WordPress A WordPress plugin that automatically syncs your Substack newsletter content to your WordPress site. Available on Github! ⚠️ IMPORTANT DISCLAIMER NO SUPPORT IS PROVIDED FOR THIS PLUGIN. USE AT YOUR OWN RISK. This plugin is provided “as is” without warranty of any kind. The author is not responsible for any issues,…
Summary In today's episode, I walk through how to use generative AI to revitalize outdated case studies and build a repeatable engine for creating new ones from scratch. Here's what this means for you. You'll see how a scoring rubric and brand knowledge block can turn a neglected marketing asset into a persuasive, high-conversion page…
Summary In today's episode, I walk through how to use generative AI to build a living, data-driven sales playbook from your organization's actual sales conversations, CRM records, and team chats. Here's what this means for you. You'll discover a repeatable process that turns scattered sales information into a single authoritative document your team will actually…
Summary In today's episode, I unpack what vibe marketing really is beyond the hype, including the heavy preparation and tools like N8N that power autonomous AI-driven marketing workflows. Here's what this means for you. You gain a realistic understanding of how generative AI marketing actually works so you avoid wasted budgets and runaway campaigns. You'll…
Out of all the announcements at Google I/O yesterday, which do we care about as marketers? AI mode is basically LLM-based “search”. You have a full, regular chat – which means regular search results are gone. For now, it’s a tab in Google search results. The Google team said they’ll migrate features to the core…
