You Ask, I Answer: Making Instructional Screencasts?
Thomas asks, “What tool do you like to use to record your computer screen? Looking to make an instructional video and I want to show the steps on the screen as I go.” Without a doubt, Techsmith Camtasia. It’s the best tool for the job, especially if...You Ask, I Answer: Recording Better Video on Smartphone?
Linda asks, “What recommendations do you have for recording video quickly and easily? The camera on my iPhone isn’t doing the job.” Unless your iPhone is over 5 years old, chances are the camera on it is just fine. You’ve probably got three...You Ask, I Answer: Marketing Data Science Hypothesis Formation?
Jessica asks, “I struggle with forming hypotheses. Do I need more data to get better?” Data probably isn’t the problem. A well-defined question you want the answer to is probably the problem. Consider what a valid hypothesis is, within the domain of...You Ask, I Answer: Marketing Data Science Hypothesis Creation?
Jessica asks, “How will a data scientist create my model or hypothesis if they don’t know my business?” This is an excellent question. The short answer is: they can’t, not reliably. Not something you’d want to bet your business on. Data...You Ask, I Answer: Choosing Marketing Data Science Variables?
Jessica asks, “As a Data Scientist for marketing, how do you decide which variables are important?” Generally speaking, feature selection or variable/predictor importance is the technique you’d use to make that determination – with the...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
