Category: Marketing Data Science
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You Ask, I Answer: Bulk Analysis of Search Terms?
Bill asks, “If you wanted to examine search terms in bulk, how would you do so? The goal would be to determine what terms are driving traffic to a website over time, and learning how those terms and their volume change over time.” Can’t see anything? Watch it on YouTube here. Listen to the audio…
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You Ask, I Answer: Incrementality Measurement in Marketing Analytics?
Kat asks, “What’s the most effective way to tackle incrementality for small businesses?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes…
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Fireside Chat: Interview with Manxing Du of Talkwalker
I had a chance to sit down with Manxing Du, Senior Machine Learning Researcher at Talkwalker. We talk about pressing issues in AI and machine learning, natural language processing, bias in datasets, and much more. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a…
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You Ask, I Answer: Siloed Data Impact on AI?
Heidi asks, “Are companies challenged in their adoption of AI by siloed data?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes…
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You Ask, I Answer: Challenges Preventing AI in Marketing?
Heidi asks, “What challenges keep you from examining and/or using AI for your current marketing?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find…
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You Ask, I Answer: Making a Case for AI in Marketing?
Ashley asks, “How can I make the case for AI in marketing?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes of…
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You Ask, I Answer: Landing Page Competitive Analysis?
Sally asks, “How do you create high-converting landing pages using competitor analysis?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes of…
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You Ask, I Answer: Machine Learning vs. AI?
Maureen asks, “Why do people use machine learning and AI interchangeably?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes of You…
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You Ask, I Answer: Business Intelligence Tools for Marketers?
Chandni asks, “What new age business intelligence tools would you recommend for marketers?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes…
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You Ask, I Answer: Data Trends for Marketers?
Chandni asks, “What’s the next data trend to impact marketing teams?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes of You…