Chris (not me) asks, “What’s the future of SEO? Do people still hire SEO companies?” In this video, we explore this question and talk about the limited runway unbranded SEO has in the face of large language models like the GPT family (including ChatGPT) and what we marketers should be doing to prepare now for…
2022 Rewind: Making Sense of Seasonality and Predictive Analytics This year, I had the chance to sit down with Dave Armlin of Chaos Search. Here’s what we chatted about: AI-powered summary created by GoCharlie: Data At Scale: Unlocking The Power Of Big Data With TrustInsights.Ai – I’m here with Christopher Penn, the co founder and…
2022 Rewind: Choosing the Right KPIs for Your Business with Appfire This year, I had the chance to sit down with Kerry Gorgone of Appfire. Here’s what we chatted about: AI-powered summary created by GoCharlie: The Needle Point: Using KPIs To Guide Your Business Success I recently had the chance to talk with Christopher Penn,…
2022 Rewind: Why You Need Data In Your PR Strategy This year, I had the chance to sit down with Amy Rosenberg of Veracity PR. Here’s what we chatted about: AI-powered summary created by GoCharlie: Using Tarot Reading To Analyze Data: Unlocking Insights From The Unknown. I recently had the pleasure of engaging in a…
Summary In today's episode, I explain why incurious research — research that only aims to prove a predetermined point — is the worst kind of research you can do. Here's what this means for you. You'll gain the ability to spot biased research requests and redirect them into genuine inquiry that uncovers real truths and…
Vijay asks, “For a SaaS Product I have experienced lead flow is high on facebook but the conversion is very low as compare to Google Ads. What you say about Inbound/Outbound Ads – what would be the metrics that matter for results?” The key metrics to look at when determining whether Facebook or Google ads…
Summary In today's episode, I walk through the two main tools I rely on to automate tasks, the Z Shell and the R programming language, along with why the Unix design philosophy makes them so effective. Here's what this means for you. You can save enormous time by writing reusable code-based automation that runs itself,…
Mateo asks, “Question: Outlook on a “cookieless” ecosystem and traditional ad channels, like print, or OOH?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the…
