Category: Marketing Data Science
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2022 Rewind: Choosing the Right KPIs for Your Business with Appfire
2022 Rewind: Choosing the Right KPIs for Your Business with Appfire This year, I had the chance to sit down with Kerry Gorgone of Appfire. Here’s what we chatted about: AI-powered summary created by GoCharlie: The Needle Point: Using KPIs To Guide Your Business Success I recently had the chance to talk with Christopher Penn,…
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2022 Rewind: Why You Need Data In Your PR Strategy
2022 Rewind: Why You Need Data In Your PR Strategy This year, I had the chance to sit down with Amy Rosenberg of Veracity PR. Here’s what we chatted about: AI-powered summary created by GoCharlie: Using Tarot Reading To Analyze Data: Unlocking Insights From The Unknown. I recently had the pleasure of engaging in a…
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You Ask, I Answer: SaaS Lead Flow?
Vijay asks, “For a SaaS Product I have experienced lead flow is high on facebook but the conversion is very low as compare to Google Ads. What you say about Inbound/Outbound Ads – what would be the metrics that matter for results?” The key metrics to look at when determining whether Facebook or Google ads…
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You Ask, I Answer: Cookieless Marketing Attribution?
Mateo asks, “Question: Outlook on a “cookieless” ecosystem and traditional ad channels, like print, or OOH?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the…
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You Ask, I Answer: Predictive Analytics in Google Analytics 4?
Kaylee asks, “What kinds of predictive analytics modeling is in Google Analytics 4?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn…
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You Ask, I Answer: Spotting Trends and Hits?
Michael asks, “How do you spot trends and hits? What should you look for?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher…
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You Ask, I Answer: Model and Algorithm Selection?
Katherine asks, “How do you know which is the right algorithm or model to choose for any given data set?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a…
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You Ask, I Answer: First Steps With New Data?
Katherine asks, “What’s the first thing or set of processes you do when you receive new data from a customer?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a…