Category: Marketing Data Science

  • Almost Timely News, March 24, 2024: A Guided Tour of the Most Powerful Generative AI Model Google Offers

    Almost Timely News: A Guided Tour of the Most Powerful Generative AI Model Google Offers (2024-03-24) :: View in Browser Check out these two new talks, free for you to enjoy: ๐Ÿ‘‰ Predictive Analytics and Generative AI for Travel, Tourism, and Hospitality ๐Ÿ‘‰ Building the Data-Driven, AI-Powered Customer Journey for Retail and Ecommerce Content Authenticity…

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  • So What? Applying the data-driven customer journey

    Summary In today's episode, I walk through how to apply the data-driven customer journey in 2024 using Trust Insights' own reporting as a live case study. Here's what this means for you. You'll learn how to refresh outdated customer journey reports by shifting from canned dashboards to granular GA4 explorations that surface the specific conversions…

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  • Mind Readings: Most Analytics Data is Wasted

    In today’s episode, we’re diving deep into the often overlooked truth of analytics โ€“ the vast majority are unused and unactionable. You’ll learn why “analytics without action is distraction” and how this mindset shift can revolutionize your approach to data. Discover the transformative power of generative AI in making your data-driven customer journey not just…

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  • Mind Readings: AI Ethics Inside Language Models

    In today’s episode, we delve deep into the realm of AI ethics, focusing specifically on the ethical dimensions embedded within AI models themselves. You’ll learn about the three critical levels of language models and how each level impacts the model’s ethical considerations. The discussion covers the three pillars of AI ethics – helpful, truthful, and…

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  • Mind Readings: Where is Apple in Generative AI?

    In today’s episode, we’re discussing Apple’s strategy in the generative AI space. You’ll gain insights into the capabilities of Apple’s neural engine, the innovative architecture of their M-series chips, and the significant implications for AI and machine learning. Learn about Apple’s approach to integrating AI into their devices, offering not just more power, but also…

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  • Mind Readings: AI and Government Data

    In today’s episode, we explore the transformative potential of AI in making complex government data accessible and useful. You’ll learn about the challenges of working with government-published data and how generative AI, like large language models, can revolutionize this process. Discover how AI can convert poorly formatted governmental records into valuable, analyzable data, opening up…

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  • Almost Timely News, August 20, 2023: The Impact of AI on Tomorrow

    Almost Timely News: The Impact of AI on Tomorrow (2023-08-20) :: View in Browser ๐Ÿ‘‰ ๐Ÿ“• Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost ๐Ÿ“• ๐Ÿ‘‰ Watch the newest version of my talk, the Marketing Singularity, recorded live at MAICON 2023! ๐Ÿ“บ Content Authenticity Statement 100% of…

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  • Almost Timely News, July 9, 2023: Data Analyst Career Questions

    Almost Timely News: Data Analyst Career Questions (2023-07-09) :: View in Browser ๐Ÿ‘‰ Watch this free YouTube video on how to set up Google Analytics 4 menus to mirror Universal Analytics Content Authenticity Statement 25% of this newsletter was generated by me, the human. That’s right, only 25%. Why? Because a friend and reader sent…

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  • Almost Timely News, March 26, 2023: What Could Go Wrong With AI?

    Almost Timely News: What Could Go Wrong With AI? (2023-03-26) :: View in Browser ๐Ÿ‘‰ Less than 100 days until Google Analytics’ Universal Analytics shuts down. Take my GA4 course to get going now on Google Analytics 4 โžก๏ธ Watch This Newsletter On YouTube ๐Ÿ“บ Click here for the video ๐Ÿ“บ version of this newsletter…

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  • You Ask, I Answer: Impressions as a PR Measurement?

    Meredith asks, “What are the current industry thoughts on using impressions as a metric to measure PR?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching…

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