Meredith asks, “What are the current industry thoughts on using impressions as a metric to measure PR?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching…
Summary In today's episode, I break down whether impressions are a valid metric for measuring public relations performance. Here's what this means for you. You'll discover why a single metric never tells the whole story and how combining top-of-funnel data with revenue-linked outcomes gives you a clearer picture of PR's true value. You'll also learn…
Del asks, “Which metric will be most important to communicate PR’s value to a non-PR audience?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the…
Eric asks, “Under what circumstances would you support primary research vs using imperfect secondary data?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video.…
Jose asks, “What is your best advice about collecting data from different platforms? How to unified data for better reading? Is there any recommended tool?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain…
Monica asks, “What frequency should our reporting be?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. In today’s episode, Monica asks, “What frequency…
In this episode, we talk about the four factors of memory by Dr. Wendy Suzuki and how speed and agility lend themselves to thought leadership. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain…
In this video, Christopher Penn explains the importance of having a clear hypothesis to test when analyzing data for social media algorithms. He provides examples of how testing a hypothesis can help determine whether or not to take certain actions, such as what days to post on Instagram or which hashtags to use on TikTok.…
