Category: Marketing Data Science
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You Ask, I Answer: Time Intensive Data Science Tasks?
Katherine asks, “What’s the most time intensive part of data science?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:13 In…
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You Ask, I Answer: Marketing And Sales Reporting?
Jamie asks, “How can marketing help report on Sales and use analytics to improve sales?” Watch, listen, or read to find out my answer. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors…
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You Ask, I Answer: Objections to Marketing Data Science?
Amanda asks, “So what sort of objections do you come across when you go and work with company, or your talk into a company?” Watch, listen, or read to find out my answer. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows…
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You Ask, I Answer: How to Sell Analytics?
Amanda asks, “How do you sell analytics when people don’t even want to look at their analytics?” Watch, listen, or read to find out my answer. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may…
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You Ask, I Answer: Correlation of Visitors and Conversions by Visitor Type?
Andy asks, “I received a request yesterday for a report that “maps the correlation between the % of new and returning visitors onsite and the number of conversions, by day”. My first thought was to go into GA and create a couple of different views showing new/returning visitors and conversions. What do you think?” Can’t…
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Mind Readings: Analytics Strategy Control
In today’s episode, we talk about measuring what you can and cannot control. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes…
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You Ask, I Answer: What Does Data-Driven Mean?
In today’s episode, we answer the question, “What does data-driven mean?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes of You…
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You Ask, I Answer: Most Important Content Marketing KPIs?
In today’s episode, Brian asks, “In your opinion, what are the most important or insightful data points to track to ensure that your content marketing is effective?”” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it…
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You Ask, I Answer: Measuring Lifetime Value of Content?
Will asks, “I’m currently thinking a lot about measuring the lifetime value of (blog) content. Curious how much you’ve looked into that and what your thoughts are on the value of that exercise.” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for…
